Consumer Decision Making in Online Shopping Environmnets: The Effects of Interactive Decision Aids (2000)
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by
Gerald Häubl
,
Valerie Trifts
,
Gerald Häubl
,
Valerie Trifts
| Venue: | Marketing Science |
| Citations: | 80 - 1 self |
BibTeX
@ARTICLE{Häubl00consumerdecision,
author = {Gerald Häubl and Valerie Trifts and Gerald Häubl and Valerie Trifts},
title = {Consumer Decision Making in Online Shopping Environmnets: The Effects of Interactive Decision Aids},
journal = {Marketing Science},
year = {2000},
pages = {4--21}
}
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Abstract
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