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Redemption of Coupons Online: Profit Implications of Dissatisfying Price Discrimination

by Mikhael Shor ,  Richard L. Oliver ,  Profit Implications ,  Dissatisfying Price Discrimination
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Abstract:

Coupons in the form of "promotion codes" are now a mainstay of the online shopping experience, but online coupon redemption differs substantively from that in traditional retailing.

Citations

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