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An e-Business Model Ontology for Modeling e-Business (2002)

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by Alexander Osterwalder , Yves Pigneur
Citations:123 - 20 self
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BibTeX

@MISC{Osterwalder02ane-business,
    author = {Alexander Osterwalder and Yves Pigneur},
    title = {An e-Business Model Ontology for Modeling e-Business},
    year = {2002}
}

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Abstract

After explaining why business executives and academics should consider thinking about a rigorous approach to e-business models, we introduce a new e-Business Model Ontology. Using the concept of business models can help companies understand, communicate and share, change, measure, simulate and learn more about the different aspects of e-business in their firm. The generic e-Business Model Ontology (a rigorous definition of the e-business issues and their interdependencies in a company's business model), which we outline in this paper is the foundation for the development of various useful tools for e-business management and IS Requirements Engineering. The e-Business Model Ontology is based on an extensive literature review and describes the logic of a "business system" for creating value in the Internet era. It is composed of four main pillars, which are Product Innovation, Infrastructure Management, Customer Relationship and Financial Aspects. These elements are then further decomposed.

Keyphrases

e-business model ontology    business model    e-business issue    internet era    financial aspect    rigorous definition    extensive literature review    business executive    requirement engineering    different aspect    generic e-business model ontology    e-business model    product innovation    rigorous approach    customer relationship    various useful tool    business system    infrastructure management    e-business management    main pillar    new e-business model ontology   

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