An e-Business Model Ontology for Modeling e-Business (2002)
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BibTeX
@MISC{Osterwalder02ane-business,
author = {Alexander Osterwalder and Yves Pigneur},
title = {An e-Business Model Ontology for Modeling e-Business},
year = {2002}
}
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Abstract
After explaining why business executives and academics should consider thinking about a rigorous approach to e-business models, we introduce a new e-Business Model Ontology. Using the concept of business models can help companies understand, communicate and share, change, measure, simulate and learn more about the different aspects of e-business in their firm. The generic e-Business Model Ontology (a rigorous definition of the e-business issues and their interdependencies in a company's business model), which we outline in this paper is the foundation for the development of various useful tools for e-business management and IS Requirements Engineering. The e-Business Model Ontology is based on an extensive literature review and describes the logic of a "business system" for creating value in the Internet era. It is composed of four main pillars, which are Product Innovation, Infrastructure Management, Customer Relationship and Financial Aspects. These elements are then further decomposed.
Keyphrases
e-business model ontology business model e-business issue internet era financial aspect rigorous definition extensive literature review business executive requirement engineering different aspect generic e-business model ontology e-business model product innovation rigorous approach customer relationship various useful tool business system infrastructure management e-business management main pillar new e-business model ontology
