Abstract

Aimee Drolet, Ellie Fang, Art Markman, Atanu Sinha, the helpful editor, and reviewers; and technical assistance from Carolyn Cohen, Jeff Robinson, Laura Brown, and Noe lle Triaureau. They also thank Bill Yost for recruiting participants from his class. The order of authorship is random. Address correspondence and reprint requests to Shi Zhang, 110 Westwood Plaza B412, UCLA--Anderson School, Los Angeles, CA 90095. Fax: (310) 206-7422. E-mail: shi.zhang@ anderson.ucla.edu. 192 0749-5978/99 $30.00 Copyright # 1999 by Academic Press All rights of reproduction in any form reserved. Making an option unavailable in this case would have a bigger impact than in a situation in which all options have nonalignable differences. Nonalignable differences are difficult to process and are less likely to make people aware that there is very much information about the options for decision making. This explanation and the interaction effect between option limitation and feature alignability

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