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Strategic Implications of Mobile Technology: A Case Study Using Value-Focused Thinking (2005)
| Venue: | Journal of Strategic Information Systems |
| Citations: | 25 - 2 self |
BibTeX
@ARTICLE{Sheng05strategicimplications,
author = {Hong Sheng and Fiona Fui-hoon Nah and Keng Siau},
title = {Strategic Implications of Mobile Technology: A Case Study Using Value-Focused Thinking},
journal = {Journal of Strategic Information Systems},
year = {2005},
volume = {14},
pages = {269--290}
}
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Abstract
Mobile technology extends computing and the Internet into the wireless medium, and provides greater flexibility in communication, collaboration, and information sharing. In this research, we used the “Value-Focused Thinking ” approach to examine the strategic implications of mobile technology in a leading publishing company. The result is a means-ends objective network that depicts the fundamental objectives of using mobile technology and how the fundamental objectives can be achieved through means objectives. The research findings suggest three main strategic implications of mobile technology: (1) improve working process; (2) increase internal communication and knowledge sharing; and (3) enhance sales and marketing effectiveness.
Keyphrases
mobile technology strategic implication case study using value-focused thinking fundamental objective knowledge sharing mean objective information sharing marketing effectiveness main strategic implication publishing company wireless medium enhance sale value-focused thinking approach increase internal communication research finding means-ends objective network
