|
242
|
Internet Advertising and the Generalized Second Price Auction: Selling Billions of Dollars Worth of Keywords
– Benjamin Edelman, Michael Ostrovsky, Michael Schwarz, Thank Drew Fudenberg, Louis Kaplow, Robin Lee, Paul Milgrom, Muriel Niederle, Ariel Pakes
- 2005
|
|
137
|
Position auctions
– Hal R. Varian
- 2007
|
|
38
|
Greedy bidding strategies for keyword auctions
– Matthew Cary, Aparna Das, Ben Edelman, Ioannis Giotis, Kurtis Heimerl, Anna Karlin, Claire Mathieu, Michael Schwarz
- 2007
|
|
79
|
Truthful Auctions for Pricing Search Keywords, EC
– G Aggarwal, A Goel, R Motwani
- 2006
|
|
35
|
Dynamics of bid optimization in online advertisement auctions
– Christian Borgs, Nicole Immorlica, Jennifer Chayes, Kamal Jain
- 2007
|
|
63
|
Multi-unit auctions with budget-constrained bidders
– Christian Borgs, Jennifer Chayes, Nicole Immorlica, Mohammad Mahdian
- 2005
|
|
27
|
Budget optimization in search-based advertising auctions
– Jon Feldman, S Muthukrishnan, Martin Pal, Cliff Stein
- 2007
|
|
35
|
Allocating online advertisement space with unreliable estimates
– Mohammad Mahdian, Hamid Nazerzadeh, Amin Saberi
- 2007
|
|
31
|
Strategic bidder behavior in sponsored search auctions
– Benjamin Edelman
- 2005
|
|
37
|
An Adaptive Algorithm for Selecting Profitable Keywords for Search-Based Advertising Services
– Paat Rusmevichientong, David P. Williamson
- 2006
|
|
68
|
Adwords and generalized on-line matching
– Aranyak Mehta, Amin Saberi, Umesh Vazirani, Vijay Vazirani
- 2005
|
|
21
|
Optimal delivery of sponsored search advertisements subject to budget constraints
– Zo-e Abrams, Ofer Mendelevitch, John A. Tomlin
- 2007
|
|
30
|
Online PrimalDual Algorithms for Maximizing Ad-Auctions Revenue
– N Buchbinder, K Jain, J Naor
- 2007
|
|
47
|
Implementing sponsored search in web search engines: Computational evaluation of alternative mechanisms
– Juan Feng, Hemant K. Bhargava, David M. Pennock
- 2006
|
|
28
|
Sponsored Search Auctions
– S. Lahaie, D. Pennock, A. Saberi, R. Vohra
|
|
6
|
Vindictive bidding in keyword auctions
– Yunhong Zhou, Rajan Lukose
- 2006
|
|
13
|
Bidding patterns in search engine auctions
– Kursad Asdemir
- 2006
|
|
24
|
Revenue maximization when bidders have budgets
– Zoë Abrams
- 2006
|
|
6
|
Impact of roi on bidding and revenue in sponsored search advertisement auctions
– B Szymanski, J Lee
- 2006
|
