Competitive Reactions and the Cross-Sales Effects of Advertising and Promotion (2001)

by Jan-benedict E. M. Steenkamp , Vincent R. Nijs , Dominique M. Hanssens , Marnik G. Dekimpe
Citations:1 - 1 self

Document Versions

Competitive Reactions and the Cross-Sales Effects of Advertising and Promotion –Jan-benedict E. M. Steenkamp, Vincent R. Nijs, Dominique M. Hanssens, Marnik G. Dekimpe — 2001
Competitive Reactions and the Cross-Sales Effects of Advertising and Promotion –Jan –benedict E. M. Steenkamp, Vincent R. Nijs, Dominique M. Hanssens, Marnik G. Dekimpe — 2002 — REPORT SERIES RESEARCH IN MANAGEMENT BIBLIOGRAPHIC DATA AND CLASSIFICATIONS