Competitive Reactions and the Cross-Sales Effects of Advertising and Promotion (2001)
by
Jan-benedict E. M. Steenkamp
,
Vincent R. Nijs
,
Dominique M. Hanssens
,
Marnik G. Dekimpe
Active Bibliography
| REPORT SERIES RESEARCH IN MANAGEMENT BIBLIOGRAPHIC DATA AND CLASSIFICATIONS – Jan –benedict E. M. Steenkamp, Vincent R. Nijs, Dominique M. Hanssens, Marnik G. Dekimpe - 2002 | |
| Retail Price Drivers and their Financial Consequences – Shuba Srinivasan, Koen Pauwels, Vincent Nijs, Mike Hanssens, Carl Mela, Scott Neslin For Comments, Suggestions The Paper - 2003 | |
| Authors are listed in reverse alphabetical order. The authors thank Kusum Ailawadi, Marnik – Shuba Srinivasan, Koen Pauwels, Vincent Nijs, Mike Hanssens, Aradhna Krishna, Carl Mela, Scott Neslin For Comments - 2003 | |
| 2 | Do promotions benefit manufacturers, retailers, or both? – Shuba Srinivasan, Koen Pauwels, Dominique M. Hanssens, Marnik G. Dekimpe, The Thank Kusum Ailawadi, Xavier Drèze, Philip Hans Franses, Don Lehmann - 2004 |
| ©2007 INFORMS – Vincent R. Nijs, Shuba Srinivasan, Koen Pauwels | |
| unknown title – Shuba Srinivasan A, Peter T. L, Popkowski Leszczyc, Frank M. Bass C - 2000 | |
| Journal of Economic Literature – Barbara Deleersnyder, Inge Geyskens, Katrijn Gielens, Marnik G. Dekimpe - 2002 | |
| PRODUCT SAFETY: LIABILITY, R&D AND SIGNALING* – Andrew F. Daughety, Jennifer F. Reinganum - 1992 | |
| Journal of Forecasting J. Forecast. 17, 327±346 (1998) Order Forecasts, Retail Sales, and the Marketing Mix for Consumer Durables – Dominique M. Hanssens, Key Words | |
| 1 | Terms of Trade and Supply Response of Indian Agriculture: Analysis in – Surajit Deb, Cointegration Framework, Surajit Deb - 2003 |
| 1 | Stochastic Trends and Cointegration in the Market for Equities – Lucy Ackert, Marie Racine - 1998 |
| 3 | Reputations, Relationships and the Enforcement of Incomplete Contracts – W. Bentley MacLeod - 2006 |
| Journal of Economic – Shuba Srinivasan, Koen Pauwels, Dominique M. Hanssens, Marnik G. Dekimpe - 2002 | |
| Computer Simulated Shopping Experiments for Analyzing Dynamic Purchasing Patterns: Validation and Guidelines – Katia Campo, Els Gijsbrechts, Fabienne Guerra | |
| 1 | Marketing Research: A State-of-the-Art Review and Directions for the Twenty-First Century – Naresh K. Malhotra, Mark Peterson, Susan Bardi Kleiser, Naresh K. Malhotra, Mark Peterson, Susan Bardi Kleiser |
| 1 | Consumer Shopping Behaviors and In-Store Expenditure Decisions – David R. Bell, Randolph E. Bucklin, Catarina Sismeiro, Davidr. Bell Randolphe. Bucklinandcatarinasismeiro, Pete Bucklin, Gavan Fitzsimons - 2000 |
| 4 | New empirical generalizations on the determinants of price elasticity – Tammo H. A. Bijmolt, Harald J. Van Heerde, Rik G. M. Pieters - 2005 |
| 31 | The Decomposition of Promotional Response: An Empirical Generalization – David R. Bell, Jeongwen Chiang, V. Padmanabhan - 1999 |
| In The Trenches At The Talent Wars: An Examination Of Competitive Interaction For Human Resources In The Software Industry – W Orking, P Aper, S Eries, Timothy M. Gardner, Timothy M. Gardner Ph. D - 2003 |
