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WWW 2009 MADRID! Track: Search / Session: Ads and Query Expansion Online Expansion of Rare Queries for Sponsored Search
– Andrei Broder, Peter Ciccolo, Evgeniy Gabrilovich, Vanja Josifovski, Donald Metzler, Lance Riedel, Jeffrey Yuan
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16
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Online expansion of rare queries for sponsored search
– Andrei Broder, Peter Ciccolo, Evgeniy Gabrilovich, Vanja Josifovski, Donald Metzler, Lance Riedel, Jeffrey Yuan
- 2009
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A Web-Page Summarization for Just-in-Time Contextual Advertising
– Andrei Z. Broder, Evgeniy Gabrilovich, Vanja Josifovski, Lance Riedel
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Web Page Summarization for Just-in-Time Contextual Advertising
– Andrei Z. Broder, Evgeniy Gabrilovich, Vanja Josifovski, Lance Riedel
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13
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To Swing or not to Swing: Learning when (not) to Advertise
– Andrei Broder, Massimiliano Ciaramita, Marcus Fontoura, Evgeniy Gabrilovich, Vanja Josifovski, Donald Metzler, Vanessa Murdock, Vassilis Plachouras
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2
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Improving Ad Relevance in Sponsored Search
– Dustin Hillard, Stefan Schroedl, Eren Manavoglu, Hema Raghavan, Chris Leggetter
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Algorithms, Experimentation
– Dustin Hillard, Stefan Schroedl, Eren Manavoglu, Hema Raghavan, Chris Leggetter
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2
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What Happens after an Ad Click? Quantifying the Impact of Landing Pages in Web Advertising
– Hila Becker, Andrei Broder, Evgeniy Gabrilovich, Vanja Josifovski, Bo Pang
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A COllaborative Filtering . . .
– Tasos Anastasakos, et al.
- 2009
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A Search-based Method for Forecasting Ad Impression in Contextual Advertising ABSTRACT
– Xuerui Wang, Marcus Fontoura
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Track: Search / Session: Ads and Query Expansion A Search-based Method for Forecasting Ad Impression in Contextual Advertising ABSTRACT
– Xuerui Wang, Marcus Fontoura
- 2009
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11
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Contextual Advertising by Combining Relevance with Click Feedback
– Deepayan Chakrabarti
- 2008
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25
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Search advertising using web relevance feedback
– Andrei Z. Broder, Peter Ciccolo, Marcus Fontoura, Evgeniy Gabrilovich, Vanja Josifovski, Lance Riedel
- 2008
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1
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MACHINE TRANSLATION BY PATTERN MATCHING
– Adam David Lopez
- 2008
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Large-Scale Semi-Supervised Learning for Natural Language Processing
– Shane Bergsma
- 2010
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3
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Catching the Drift: Learning Broad Matches from Clickthrough Data
– Sonal Gupta, Mikhail Bilenko, Matthew Richardson
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1
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CROSS-LANGUAGE INFORMATION RETRIEVAL
– Jianqiang Wang, Doctor Of Philosophy, Dissertation Professor, Douglas W. Oard, Jianqiang Wang
- 2005
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Session 23: Web IR II A Semantic Approach to Contextual Advertising
– Andrei Broder, Marcus Fontoura, Vanja Josifovski, Lance Riedel
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Report on the Second KDD Workshop on Data Mining for Advertising ∗
– Dou Shen, Arun C. Surendran, Ying Li
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