Predicting bounce rates in sponsored search advertisements (2009)

by D. Sculley , Robert Malkin , Sugato Basu , Roberto J. Bayardo , Google Inc
Venue:In SIGKDD Conference on Knowledge Discovery and Data Mining (KDD
Citations:18 - 3 self

Document Versions

Predicting bounce rates in sponsored search advertisements –D. Sculley, Robert Malkin, Sugato Basu, Roberto J. Bayardo, Google Inc — 2009 — In SIGKDD Conference on Knowledge Discovery and Data Mining (KDD
Predicting bounce rates in sponsored search advertisements –D. Sculley, Robert Malkin, Sugato Basu, Roberto J. Bayardo, Google Inc — 2009 — In KDD
Predicting bounce rates in sponsored search advertisements –D. Sculley, Robert Malkin, Sugato Basu, Roberto J. Bayardo, Google Inc — 2009 — In KDD ’09: Proceedings of the 15th ACM SIGKDD international
Predicting bounce rates in sponsored search advertisements –D. Sculley, Robert Malkin, Sugato Basu, Roberto J. Bayardo, Google Inc — 2009 — In Proceedings of the 15th ACM SIGKDD International Conference on Knowledge Discovery and Data Mining. Paris: Association for Computing Machinery