Predicting bounce rates in sponsored search advertisements (2009)

by D. Sculley , Robert Malkin , Sugato Basu , Roberto J. Bayardo , Google Inc
Venue:In SIGKDD Conference on Knowledge Discovery and Data Mining (KDD
Citations:18 - 3 self

Active Bibliography

3 Catching the Drift: Learning Broad Matches from Clickthrough Data – Sonal Gupta, Mikhail Bilenko, Matthew Richardson
3 A Collaborative Filtering Approach to Sponsored Search – Tasos Anastasakos, et al. - 2009
8 Incorporating post-click behaviors into a click model – Feimin Zhong, Dong Wang, Gang Wang, Weizhu Chen, Yuchen Zhang, Zheng Chen, Haixun Wang - 2010
Algorithms, Experimentation – Fan Guo, Chao Liu, Yi-min Wang
25 Efficient multiple-click models in web search – Fan Guo, Chao Liu, Yi-min Wang - 2009
Mining and Querying Multimedia Data – Fan Guo, Eric P. Xing, William W. Cohen - 2011
1 A Stochastic Learning-To-Rank Algorithm and its Application to Contextual Advertising ABSTRACT – Maryam Karimzadehgan
Algorithms, Experimentation – Dustin Hillard, Stefan Schroedl, Eren Manavoglu, Hema Raghavan, Chris Leggetter
13 Improving Ad Relevance in Sponsored Search – Dustin Hillard, Stefan Schroedl, Eren Manavoglu, Hema Raghavan, Chris Leggetter
Toward Self-Correcting Search Engines: Using Underperforming Queries to Improve Search – Ahmed Hassan, Ryen W. White, Yi-min Wang
3 Pseudo Test Collections for Learning Web Search Ranking Functions – Nima Asadi, Donald Metzler, Tamer Elsayed, Jimmy Lin
WWW 2009 MADRID! Track: Search / Session: Ads and Query Expansion Online Expansion of Rare Queries for Sponsored Search – Andrei Broder, Peter Ciccolo, Evgeniy Gabrilovich, Vanja Josifovski, Donald Metzler, Lance Riedel, Jeffrey Yuan
27 Online expansion of rare queries for sponsored search – Andrei Broder, Peter Ciccolo, Evgeniy Gabrilovich, Vanja Josifovski, Donald Metzler, Lance Riedel, Jeffrey Yuan - 2009
1 Consistent Phrase Relevance Measures – Wen-tau Yih, Christopher Meek
19 Online learning from click data for sponsored search – Massimiliano Ciaramita, Vanessa Murdock, Vassilis Plachouras
Department of Physics, – Zeyuan Allen Zhu, Weizhu Chen, Tom Minka, Chenguang Zhu, Zheng Chen
11 Learning click models via probit bayesian inference – Yuchen Zhang, Dong Wang, Gang Wang, Weizhu Chen, Zhihua Zhang, Botao Hu, Li Zhang
76 A dynamic bayesian network click model for web search ranking – Olivier Chapelle, Ya Zhang - 2009
4 Competing for Users’ Attention: On the Interplay between Organic and Sponsored Search Results – Cristian Danescu-Niculescu-Mizil, Andrei Z. Broder, Evgeniy Gabrilovich, Vanja Josifovski, Bo Pang - 2010