Citation Context

...t comfortably alongside the ads’ snappy straplines. But for him, the ads’ true significance was not to be found in their signs and text; instead,sit lay in “the fiery pool reflecting in the asphalt” (=-=Benjamin, 1979-=-, p. 90). If not their textual messages, then, what of the ads’ physical form? The heft and solidity ofsindustrial architectural heritage sits alongside the more flimsy ad panels—wooden structures sho...