Results 1 - 10
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169
The dynamics of viral marketing
- ACM Trans. Web
, 2007
"... 3 The research was done while at HP Labs. ..."
What is Twitter, a Social Network or a News Media?
"... Twitter, a microblogging service less than three years old, commands more than 41 million users as of July 2009 and is growing fast. Twitter users tweet about any topic within the 140-character limit and follow others to receive their tweets. The goal of this paper is to study the topological charac ..."
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Cited by 114 (4 self)
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Twitter, a microblogging service less than three years old, commands more than 41 million users as of July 2009 and is growing fast. Twitter users tweet about any topic within the 140-character limit and follow others to receive their tweets. The goal of this paper is to study the topological characteristics of Twitter and its power as a new medium of information sharing. We have crawled the entire Twitter site and obtained 41.7 million user profiles, 1.47 billion social relations, 4, 262 trending topics, and 106 million tweets. In its follower-following topology analysis we have found a non-power-law follower distribution, a short effective diameter, and low reciprocity, which all mark a deviation from known characteristics of human social networks [28]. In order to identify influentials on Twitter, we have ranked users by the number of followers and by PageRank and found two rankings to be similar.
Analysis of Topological Characteristics of Huge Online Social Networking Services
- In Proceedings of the 16th international conference on World Wide Web (WWW’07
, 2007
"... Abstract — Social networking services are a fast-growing business in the Internet. However, it is unknown if online relationships and their growth patterns are the same as in real-life social networks. In this paper, we compare the structures of three online social networking services: Cyworld, MySp ..."
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Cited by 82 (3 self)
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Abstract — Social networking services are a fast-growing business in the Internet. However, it is unknown if online relationships and their growth patterns are the same as in real-life social networks. In this paper, we compare the structures of three online social networking services: Cyworld, MySpace, and orkut, each with more than 10 million users, respectively. We have access to complete data of Cyworld’s ilchon (friend) relationships and analyze its degree distribution, clustering property, degree correlation, and evolution over time. We also use Cyworld data to evaluate the validity of snowball sampling method, which we use to crawl and obtain partial network topologies of MySpace and orkut. Cyworld, the oldest of the three, demonstrates a changing scaling behavior over time in degree distribution. The latest Cyworld data’s degree distribution exhibits a multi-scaling behavior, while those of MySpace and orkut have simple scaling behaviors with different exponents. Very interestingly, each of the two exponents corresponds to the different segments in Cyworld’s degree distribution. Certain online social networking services encourage online activities that cannot be easily copied in real life; we show that they deviate from close-knit online social networks which show a similar degree correlation pattern to real-life social networks. I.
Statistical properties of community structure in large social and information networks
"... A large body of work has been devoted to identifying community structure in networks. A community is often though of as a set of nodes that has more connections between its members than to the remainder of the network. In this paper, we characterize as a function of size the statistical and structur ..."
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Cited by 65 (6 self)
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A large body of work has been devoted to identifying community structure in networks. A community is often though of as a set of nodes that has more connections between its members than to the remainder of the network. In this paper, we characterize as a function of size the statistical and structural properties of such sets of nodes. We define the network community profile plot, which characterizes the “best ” possible community—according to the conductance measure—over a wide range of size scales, and we study over 70 large sparse real-world networks taken from a wide range of application domains. Our results suggest a significantly more refined picture of community structure in large real-world networks than has been appreciated previously. Our most striking finding is that in nearly every network dataset we examined, we observe tight but almost trivial communities at very small scales, and at larger size scales, the best possible communities gradually “blend in ” with the rest of the network and thus become less “community-like.” This behavior is not explained, even at a qualitative level, by any of the commonly-used network generation models. Moreover, this behavior is exactly the opposite of what one would expect based on experience with and intuition from expander graphs, from graphs that are well-embeddable in a low-dimensional structure, and from small social networks that have served as testbeds of community detection algorithms. We have found, however, that a generative model, in which new edges are added via an iterative “forest fire” burning process, is able to produce graphs exhibiting a network community structure similar to our observations.
Graph evolution: Densification and shrinking diameters
- ACM TKDD
, 2007
"... How do real graphs evolve over time? What are “normal” growth patterns in social, technological, and information networks? Many studies have discovered patterns in static graphs, identifying properties in a single snapshot of a large network, or in a very small number of snapshots; these include hea ..."
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Cited by 63 (9 self)
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How do real graphs evolve over time? What are “normal” growth patterns in social, technological, and information networks? Many studies have discovered patterns in static graphs, identifying properties in a single snapshot of a large network, or in a very small number of snapshots; these include heavy tails for in- and out-degree distributions, communities, small-world phenomena, and others. However, given the lack of information about network evolution over long periods, it has been hard to convert these findings into statements about trends over time. Here we study a wide range of real graphs, and we observe some surprising phenomena. First, most of these graphs densify over time, with the number of edges growing super-linearly in the number of nodes. Second, the average distance between nodes often shrinks over time, in contrast to the conventional wisdom that such distance parameters should increase slowly as a function of the number of nodes (like O(log n) or O(log(log n)). Existing graph generation models do not exhibit these types of behavior, even at a qualitative level. We provide a new graph generator, based on a “forest fire” spreading process, that has a simple, intuitive justification, requires very few parameters (like the “flammability ” of nodes), and produces graphs exhibiting the full range of properties observed both in prior work and in the present study. We also notice that the “forest fire” model exhibits a sharp transition between sparse graphs and graphs that are densifying. Graphs with decreasing distance between the nodes are generated around this transition point. Last, we analyze the connection between the temporal evolution of the degree distribution and densification of a graph. We find that the two are fundamentally related. We also observe that real networks exhibit this type of r
Graph mining: Laws, generators, and algorithms
- ACM COMPUTING SURVEYS
, 2006
"... How does the Web look? How could we tell an abnormal social network from a normal one? These and similar questions are important in many fields where the data can intuitively be cast as a graph; examples range from computer networks to sociology to biology and many more. Indeed, any M : N relation i ..."
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Cited by 49 (7 self)
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How does the Web look? How could we tell an abnormal social network from a normal one? These and similar questions are important in many fields where the data can intuitively be cast as a graph; examples range from computer networks to sociology to biology and many more. Indeed, any M : N relation in database terminology can be represented as a graph. A lot of these questions boil down to the following: "How can we generate synthetic but realistic graphs?" To answer this, we must first understand what patterns are common in real-world graphs and can thus be considered a mark of normality/realism. This survey give an overview of the incredible variety of work that has been done on these problems. One of our main contributions is the integration of points of view from physics, mathematics, sociology, and computer science. Further, we briefly describe recent advances on some related and interesting graph problems.
Topic modeling with network regularization
- In Proc. of the 17th WWW Conference
, 2008
"... In this paper, we formally define the problem of topic modeling with network structure (TMN). We propose a novel solution to this problem, which regularizes a statistical topic model with a harmonic regularizer based on a graph structure in the data. The proposed method combines topic modeling and s ..."
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Cited by 35 (4 self)
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In this paper, we formally define the problem of topic modeling with network structure (TMN). We propose a novel solution to this problem, which regularizes a statistical topic model with a harmonic regularizer based on a graph structure in the data. The proposed method combines topic modeling and social network analysis, and leverages the power of both statistical topic models and discrete regularization. The output of this model can summarize well topics in text, map a topic onto the network, and discover topical communities. With appropriate instantiations of the topic model and the graph-based regularizer, our model can be applied to a wide range of text mining problems such as authortopic analysis, community discovery, and spatial text mining. Empirical experiments on two data sets with different genres show that our approach is effective and outperforms both text-oriented methods and network-oriented methods alone. The proposed model is general; it can be applied to any text collections with a mixture of topics and an associated network structure.
A framework for analysis of dynamic social networks
- DIMACS Technical Report
, 2006
"... Finding patterns of social interaction within a population has wide-ranging applications including: disease modeling, cultural and information transmission, and behavioral ecology. Social interactions are often modeled with networks. A key characteristic of social interactions is their continual cha ..."
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Cited by 34 (4 self)
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Finding patterns of social interaction within a population has wide-ranging applications including: disease modeling, cultural and information transmission, and behavioral ecology. Social interactions are often modeled with networks. A key characteristic of social interactions is their continual change. However, most past analyses of social networks are essentially static in that all information about the time that social interactions take place is discarded. In this paper, we propose a new mathematical and computational framework that enables analysis of dynamic social networks and that explicitly makes use of information about when social interactions occur.
Community structure in large networks: Natural cluster sizes and the absence of large welldefined clusters
- CoRR
"... A large body of work has been devoted to defining and identifying clusters or communities in social and information networks, i.e., in graphs in which the nodes represent underlying social entities and the edges represent some sort of interaction between pairs of nodes. Most such research begins wit ..."
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Cited by 34 (3 self)
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A large body of work has been devoted to defining and identifying clusters or communities in social and information networks, i.e., in graphs in which the nodes represent underlying social entities and the edges represent some sort of interaction between pairs of nodes. Most such research begins with the premise that a community or a cluster should be thought of as a set of nodes that has more and/or better connections between its members than to the remainder of the network. In this paper, we explore from a novel perspective several questions related to identifying meaningful communities in large social and information networks, and we come to several striking conclusions. Rather than defining a procedure to extract sets of nodes from a graph and then attempt to interpret these sets as a “real ” communities, we employ approximation algorithms for the graph partitioning problem to characterize as a function of size the statistical and structural properties of partitions of graphs that could plausibly be interpreted as communities. In particular, we define the network community profile plot, which characterizes the “best ” possible community—according to the conductance measure—over a wide range of size scales. We study over 100 large real-world networks, ranging from traditional and on-line social networks, to technological and information networks and

