In this paper, we continue our investigations of “web spam”: the injection of artificially-created pages into the web in order to influence the results from search engines, to drive traffic to certain pages for fun or profit. This paper considers some previously-undescribed techniques for automatically detecting spam pages, examines the effectiveness of these techniques in isolation and when aggregated using classification algorithms. When combined, our heuristics correctly identify 2,037 (86.2%) of the 2,364 spam pages (13.8%) in our judged collection of 17,168 pages, while misidentifying 526 spam and non-spam pages (3.1%).

Web spam can significantly deteriorate the quality of search engine results. Thus there is a large incentive for commercial search engines to detect spam pages efficiently and accurately. In this paper we present a spam detection system that uses the topology of the Web graph by exploiting the link dependencies among the Web pages, and the content of the pages themselves. We find that linked hosts tend to belong to the same class: either both are spam or both are non-spam. We demonstrate three methods of incorporating the Web graph topology into the predictions obtained by our base classifier: (i) clustering the host graph, and assigning the label of all hosts in the cluster by majority vote, (ii) propagating the predicted labels to neighboring hosts, and (iii) using the predicted labels of neighboring hosts as new features and retraining the classifier. The result is an accurate system for detecting Web spam that can be applied in practice to large-scale Web data.

Evaluative texts on the Web have become a valuable source of opinions on products, services, events, individuals, etc. Recently, many researchers have studied such opinion sources as product reviews, forum posts, and blogs. However, existing research has been focused on classification and summarization of opinions using natural language processing and data mining techniques. An important issue that has been neglected so far is opinion spam or trustworthiness of online opinions. In this paper, we study this issue in the context of product reviews, which are opinion rich and are widely used by consumers and product manufacturers. In the past two years, several startup companies also appeared which aggregate opinions from product reviews. It is thus high time to study spam in reviews. To the best of our knowledge, there is still no published study on this topic, although Web spam and email spam have been investigated extensively. We will see that opinion spam is quite different from Web spam and email spam, and thus requires different detection techniques. Based on the analysis of 5.8 million reviews and 2.14 million reviewers from amazon.com, we show that opinion spam in reviews is widespread. This paper analyzes such spam activities and presents some novel techniques to detect them.

Abstract. The page rank of a commercial web site has an enormous economic impact because it directly influences the number of potential customers that find the site as a highly ranked search engine result. Link spamming – inflating the page rank of a target page by artificially creating many referring pages – has therefore become a common practice. In order to maintain the quality of their search results, search engine providers try to oppose efforts that decorrelate page rank and relevance and maintain blacklists of spamming pages while spammers, at the same time, try to camouflage their spam pages. We formulate the problem of identifying link spam and discuss a methodology for generating training data. Experiments reveal the effectiveness of classes of intrinsic and relational attributes and shed light on the robustness of classifiers against obfuscation of attributes by an adversarial spammer. We identify open research problems related to web spam. 1

Search engines are the primary gateways of information access on the Web today. Behind the scenes, search engines crawl the Web to populate a local indexed repository of Web pages, used to answer user search queries. In an aggregate sense, the Web is very dynamic, causing any repository of Web pages to become out of date over time, which in turn causes query answer quality to degrade. Given the considerable size, dynamicity, and degree of autonomy of the Web as a whole, it is not feasible for a search engine to maintain its repository exactly synchronized with the Web. In this paper we study how to schedule Web pages for selective (re)downloading into a search engine repository. The scheduling objective is to maximize the quality of the user experience for those who query the search engine. We begin with a quantitative characterization of the way in which the discrepancy between the content of the repository and the current content of the live Web impacts the quality of the user experience. This characterization leads to a usercentric metric of the quality of a search engine’s local repository. We use this metric to derive a policy for scheduling Web page (re)downloading that is driven by search engine usage and free of exterior tuning parameters. We then focus on the important subproblem of scheduling refreshing of Web pages already present in the repository, and show how to compute the priorities efficiently. We provide extensive empirical comparisons of our user-centric method against prior Web page refresh strategies, using real Web data. Our results demonstrate that our method requires far fewer resources to maintain same search engine quality level for users, leaving substantially more resources available for incorporating new Web pages into the search repository.

Cloaking and redirection are two possible search engine spamming techniques. In order to understand cloaking and redirection on the Web, we downloaded two sets of Web pages while mimicking a popular Web crawler and as a common Web browser. We estimate that 3% of the first data set and 9% of the second data set utilize cloaking of some kind. By checking manually a sample of the cloaking pages from the second data set, nearly one third of them appear to aim to manipulate search engine ranking.

Web spam is behavior that attempts to deceive search engine ranking algorithms. TrustRank is a recent algorithm that can combat web spam. However, TrustRank is vulnerable in the sense that the seed set used by TrustRank may not be sufficiently representative to cover well the different topics on the Web. Also, for a given seed set, TrustRank has a bias towards larger communities. We propose the use of topical information to partition the seed set and calculate trust scores for each topic separately to address the above issues. A combination of these trust scores for a page is used to determine its ranking. Experimental results on two large datasets show that our Topical TrustRank has a better performance than TrustRank in demoting spam sites or pages. Compared to TrustRank, our best technique can decrease spam from the top ranked sites by as much as 43.1%.

This paper describes a technique for automating the detection of Web link spam, that is, groups of pages that are linked together with the sole purpose of obtaining an undeservedly high score in search engines. The problem of Web spam is widespread and di#cult to solve, mostly due to the large size of web collections that makes many algorithms unfeasible in practice.

Web spamming describes behavior that attempts to deceive search engine's ranking algorithms. TrustRank is a recent algorithm that can combat web spam by propagating trust among web pages. However, TrustRank propagates trust among web pages based on the number of outgoing links, which is also how PageRank propagates authority scores among Web pages. This type of propagation may be suited for propagating authority, but it is not optimal for calculating trust scores for demoting spam sites. In this paper,

Much work has been done to address the need for incentive models in real deployed peer-to-peer networks. In this paper, we discuss problems found with the incentive model in a large, deployed peer-to-peer network, Maze. We evaluate several alternatives, and propose an incentive system that generates preferences for wellbehaved nodes while correctly punishing colluders. We discuss our proposal as a hybrid between Tit-for-Tat and EigenTrust, and show its effectiveness through simulation of real traces of the Maze system.