An important class of searches on the world-wide-web has the goal to find an entry page (homepage) of an organisation. Entry page search is quite different from Ad Hoc search. Indeed a plain Ad Hoc system performs disappointingly. We explored three non-content features of web pages: page length, number of incoming links and URL form. Especially the URL form proved to be a good predictor. Using URL form priors we found over 70% of all entry pages at rank 1, and up to 89% in the top 10. Non-content features can easily be embedded in a language model framework as a prior probability.

Link-based ranking methods have been described in the literature and applied in commercial Web search engines. However, according to recent TREC experiments, they are no better than traditional content-based methods. We conduct a different type of experiment, in which the task is to find the main entry point of a specific Web site. In our experiments, ranking based on link anchor text is twice as effective as ranking based on document content, even though both methods used the same BM25 formula. We obtained these results using two sets of 100 queries on a 18.5 million docu- ment set and another set of 100 on a 0.4 million document set. This site finding effectiveness begins to explain why many search engines have adopted link methods. It also opens a rich new area for effectiveness improvement, where traditional methods fail.

The organization of HTML into a tag tree structure, which is rendered by browsers as roughly rectangular regions with embedded text and HREF links, greatly helps surfers locate and click on links that best satisfy their information need. Can an automatic program emulate this human behavior and thereby learn to predict the relevance of an unseen HREF target page w.r.t. an information need, based on information limited to the HREF source page? Such a capability would be of great interest in focused crawling and resource discovery, because it can fine-tune the priority of unvisited URLs in the crawl frontier, and reduce the number of irrelevant pages which are fetched and discarded.

Web sites today serve many different functions, such as corporate sites, search engines, e-stores, and so forth. As sites are created for different purposes, their structure and connectivity characteristics vary. However, this research argues that sites of similar role exhibit similar structural patterns, as the functionality of a site naturally induces a typical hyperlinked structure and typical connectivity patterns to and from the rest of the Web. Thus, the functionality of Web sites is reflected in a set of structural and connectivity-based features that form a typical signature. In this paper, we automatically categorize sites into eight distinct functional classes, and highlight several search-engine related applications that could make immediate use of such technology. We purposely limit our categorization algorithms by tapping connectivity and structural data alone, making no use of any content analysis whatsoever. When applying two classification algorithms to a set of 202 sites of the eight defined functional categories, the algorithms correctly classified between 54.5 % and 59 % of the sites. On some categories, the precision of the classification exceeded 85%. An additional result of this work indicates that the structural signature can be used to detect spam rings and mirror sites, by clustering sites with almost identical signatures.

The Web graph is a giant social network whose properties have been measured and modeled extensively in recent years. Most such studies concentrate on the graph structure alone, and do not consider textual properties of the nodes. Consequently, Web communities have been characterized purely in terms of graph structure and not on page content. We propose that a topic taxonomy such as Yahoo! or the Open Directory provides a useful framework for understanding the structure of content-based clusters and communities. In particular, using a topic taxonomy and an automatic classifier, we can measure the background distribution of broad topics on the Web, and analyze the capability of recent random walk algorithms to draw samples which follow such distributions. In addition, we can measure the probability that a page about one broad topic will link to another broad topic. Extending this experiment, we can measure how quickly topic context is lost while walking randomly on the Web graph. Estimates of this topic mixing distance may explain why a global PageRank is still meaningful in the context of broad queries. In general, our measurements may prove valuable in the design of community-specific crawlers and link-based ranking systems.

Web spam can significantly deteriorate the quality of search engine results. Thus there is a large incentive for commercial search engines to detect spam pages efficiently and accurately. In this paper we present a spam detection system that uses the topology of the Web graph by exploiting the link dependencies among the Web pages, and the content of the pages themselves. We find that linked hosts tend to belong to the same class: either both are spam or both are non-spam. We demonstrate three methods of incorporating the Web graph topology into the predictions obtained by our base classifier: (i) clustering the host graph, and assigning the label of all hosts in the cluster by majority vote, (ii) propagating the predicted labels to neighboring hosts, and (iii) using the predicted labels of neighboring hosts as new features and retraining the classifier. The result is an accurate system for detecting Web spam that can be applied in practice to large-scale Web data.

This paper examines the accuracy of predicting a user's next action based on analysis of the content of the pages requested recently by the user. Predictions are made using the similarity of a model of the user's interest to the text in and around the hypertext anchors of recently requested Web pages. This approach can make predictions of actions that have never been taken by the user and potentially make predictions that reflect current user interests. We evaluate this technique using data from a full-content log of Web activity and find that textual similarity-based predictions outperform simpler approaches.

We consider the problem of indexing high-dimensional data for answering (approximate) similarity-search queries. Similarity indexes prove to be important in a wide variety of settings: Web search engines desire fast, parallel, main-memory-based indexes for similarity search on text data; database systems desire disk-based similarity indexes for high-dimensional data, including text and images; peer-to-peer systems desire distributed similarity indexes with low communication cost. We propose an indexing scheme called LSH Forest which is applicable in all the above contexts. Our index uses the well-known technique of locality-sensitive hashing (LSH), but improves upon previous designs by (a) eliminating the different data-dependent parameters for which LSH must be constantly hand-tuned, and (b) improving on LSH’s performance guarantees for skewed data distributions while retaining the same storage and query overhead. We show how to construct this index in main memory, on disk, in parallel systems, and in peer-to-peer systems. We evaluate the design with experiments on multiple text corpora and demonstrate both the self-tuning nature and the superior performance of LSH Forest.

Topical crawlers are becoming important tools to support applications such as specialized Web portals, online searching, and competitive intelligence. As the Web mining field matures, the disparate crawling strategies proposed in the literature will have to be evaluated and compared on common tasks through welldefined performance measures. This paper presents a general framework to evaluate topical crawlers. We identify a class of tasks that model crawling applications of di#erent nature and di#culty. We then introduce a set of performance measures for fair comparative evaluations of crawlers along several dimensions including generalized notions of precision, recall, and e#ciency that are appropriate and practical for the Web. The framework relies on independent relevance judgements compiled by human editors and available from public directories. Two sources of evidence are proposed to assess crawled pages, capturing di#erent relevance criteria. Finally we introduce a set of topic characterizations to analyze the variability in crawling e#ectiveness across topics. The proposed evaluation framework synthesizes a number of methodologies in the topical crawlers literature and many lessons learned from several studies conducted by our group. The general framework is described in detail and then illustrated in practice by a case study that evaluates four public crawling algorithms. We found that the proposed framework is e#ective at evaluating, comparing, di#erentiating and interpreting the performance of the four crawlers. For example, we found the IS crawler to be most sensitive to the popularity of topics.

Web spam is behavior that attempts to deceive search engine ranking algorithms. TrustRank is a recent algorithm that can combat web spam. However, TrustRank is vulnerable in the sense that the seed set used by TrustRank may not be sufficiently representative to cover well the different topics on the Web. Also, for a given seed set, TrustRank has a bias towards larger communities. We propose the use of topical information to partition the seed set and calculate trust scores for each topic separately to address the above issues. A combination of these trust scores for a page is used to determine its ranking. Experimental results on two large datasets show that our Topical TrustRank has a better performance than TrustRank in demoting spam sites or pages. Compared to TrustRank, our best technique can decrease spam from the top ranked sites by as much as 43.1%.