Community-based question and answer (Q&A) systems facilitate information exchange and enable the creation of reusable knowledge repositories. While these systems are growing in usage and are changing how people find and share information, current designs are inefficient, wasting the time and attention of their users. Furthermore, existing systems do not support signaling and screening of joking and non-serious questions. Coupling Q&A services with instant and text messaging for faster questions and answers may exacerbate these issues, causing Q&A services to incur high interruption costs on their users. In this paper we present the design and evaluation of a market-based real-time Q&A system. We compared its use to a similar Q&A system without a market. We found that while markets can reduce wasted resources by reducing the number of less important questions and low quality answers, it may also reduce the socially conducive questions and usages that are vital to sustaining a Q&A community.

The Internet has allowed market-based systems to become increasingly pervasive. In this paper we explore the role of user interface (UI) design for these markets. Different UIs induce different mental models which in turn determine how users understand and interact with a market. Thus, the intersection of UI design and economics is a novel and important research area. We make three contributions at this intersection. First, we present a novel design paradigm which we call hidden markets. The primary goal of hidden markets is to hide as much of the market complexities as possible. Second, we explore this new design paradigm using one particular example: a P2P backup application. We explain the market underlying this system and provide a detailed description of the new UI we developed. Third, we present results from a formative usability study. Our findings indicate that a number of users could benefit from a market-based P2P backup system. Most users intuitively understood the give & take principle as well as the bundle constraints of the market. However, the pricing aspect was difficult to discover/understand for many users and thus needs further investigation. Overall, the results are encouraging and show promise for the hidden market paradigm.

The next decade will see an abundance of new intelligent systems, many of which will be market-based. Soon, users will interact with many new markets, perhaps without even knowing it: when driving their car, when listening to a song, when backing up their files, or when surfing the web. We argue that these new systems can only be successful if a new approach is chosen towards designing them. In this paper we introduce the general problem of “Hidden Market Design. ” The design of a “weakly hidden ” market involves reducing some of the market complexities and providing a user interface (UI) that makes the interaction seamless for the user. A “strongly hidden market ” is one where some semantic aspect of a market is hidden altogether (e.g., budgets, prices, combinatorial constraints). We show that the intersection of UI design and market design is of particular importance for this research agenda. To illustrate hidden market design, we give a series of potential applications. We hope that the problem of hidden market design will inspire other researchers and lead to new research in this direction, paving the way for more successful market-based systems in the future. 1

Searching for information online has become an integral part of our everyday lives. However, sometimes we don’t know the specific search terms to use, while other times, the specific information we’re seeking hasn’t been recorded online yet. What we often resort to, after a few minutes of searching, is asking someone else. This type of information-seeking behavior is one of the primary reasons social question and answer (Q&A) sites have become more popular. In fact, these sites—Yahoo! Answers is one example—enable tens of thousands of user-asked questions to be answered daily by other users. The basic premise of these sites is that anyone who has a question can post it, and others in the community can respond and share their expertise or knowledge. However, if you’ve ever used one of these social Q&A services, you’ll know that they are not designed to accommodate differences in individuals ’ needs and constraints, which can result in inefficiency.

question and answer (Q&A), market mechanisms, incentives, motivation, social relationship theory, information overload, spam, interruption, human attention. Requesting and sharing information through computer-mediated technology is an integral part of our lives in this information age. However, when deciding whether or not and how to engage in information exchanges, parties involved often have different needs and constraints. In addition, they are often unaware of each others ’ needs and constraints. Such asymmetry in motivation and information leads to suboptimal allocation of attention and time and contributes to the growing problems of information overload, costly interruptions and missed opportunities. A potential solution is to employ market mechanisms to support information exchange. Markets are institutions that allow individuals to trade goods and services efficiently. Applying markets to information exchange, askers can use pricing to signal the importance of the information exchange and compensate the answerers for their time. Answerers can use pricing mechanisms to filter incoming requests, reducing interruption costs and information overload. This dissertation studies the strengths and weaknesses of using economic markets for interpersonal information exchange. Are there costs in incorporating markets into our everyday information exchanges?