This paper reports the results of an empirical study that examines how a manager's experience with a specific strategic information technology in their industry influences cognitive managerial tasks associated with new information technologies. Specifically, we sought to assess the effects of both positive and negative managerial experiences on: the framing of new information technologies as threats or opportunities for the firm, the perceived uncertainty associated with responding to new information technologies, and the seeking of information about new information technologies. We undertook this study in the tax preparation industry and examined how managerial perceptions of new information technologies were shaped by managers' previous experiences with electronic filing technology for tax returns. 3 4 LEARNING FROM EXPERIENCE: MANAGERIAL INTERPRETATIONS OF PAST AND FUTURE INFORMATION TECHNOLOGIES 1.0 Introduction Information and information technologies have long been considere...