Abstract — Creative thinking is one of the hallmarks of human-level competence. Although it is still a poorly understood subject speculative ideas about brain processes involved in creative thinking may be implemented in computational models. A review of different approaches to creativity, insight and intuition is presented. Two factors are essential for creativity: imagination and selection or filtering. Imagination should be constrained by experience, while filtering in the case of creative use of words may be based on semantic and phonological associations. Analysis of brain processes involved in invention of new words leads to practical algorithms that create many interesting and novel names associated with a set of keywords. I.