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...osexploration and exploitation, especially those in the field of technological innovation,salso take firms active in the semiconductor industry as an empirical setting (e.g. Browns& Eisenhardt, 1997; =-=Danneels, 2002-=-; Rosenkopf and Nerkar, 2001). Furthermore, weschose the selected division because it serves multiple markets with different degrees ofsdynamism and competitiveness, which increases the probability of...

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... are in turn reinforced by, the local experience of the firm (Kaplan and Henderson, 2005). Exploring a new, possibly disruptive, market thus requires major changes in patterns of behavior and search (=-=Danneels, 2002-=-). Given that many new markets do not prove to be profitable and that it takes time to learn about them, any degree of real uncertainly may plausibly make such distant search unprofitable on an expect...

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...fect. Results also indicated that the relationship between activated gender faultlines and team creativity was partially mediated by the level of conflict within the team. Specifically, emotional conflict partially mediated the effects of activated gender faultlines on the number of ideas generated. Implications are discussed, as well as possible limitations and directions for future research. Keywords: faultlines, teams, creativity, conflict In an increasingly competitive global marketplace, organizations must exploit their ability to nurture innovation in order to survive and prosper (e.g., Danneels, 2002; Pil & Cohen, 2006; Subramaniam & Youndt, 2005). As noted by Porter (1990), “prosperity is created, not inherited . . . competitiveness depends on the capacity of industry to innovate and upgrade” (p. 73). Organizational researchers have consistently linked a firm’s innovative output to higher profitability, product quality, and market value (e.g., Cho & Pucik, 2005). Innovation, in turn, depends on the generation of creative ideas by employees (Amabile, 1983; Thompson & Brajkovich, 2003; Van de Ven, 1986). Given its practical importance, researchers have attempted to identify methods to maxi...

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...hat allows for an exchange between the researcher and the subjects might be more appropriate. For example, the use of the long interview (McCracken, 1988), “extended” case methodology (Burawoy, 1991; =-=Danneels, 2002-=-), or multi-case methods (Eisenhardt, 1989; Yin, 1994) might enable scholars to gain a more detailed understanding of various schemas related to new venture creation and other entrepreneurial activiti...

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...loyees, extending beyond friendly customer relationships into in-depth knowledge of product and technical matters as well as customer behavior (Seybold, 2001). Specifically, an active and in-depth interest in matters of concern to customers provides early exposure to information that can be used to identify new products of value to existing customers (Slater and Narver, 1998, 1999; Connor, 1999). Sometimes, new product ideas are identified through independently derived insights into emerging needs, but they may also be picked up through more or less direct requests by customers (Ulwick, 2002; Danneels, 2002, 2003). Inside access to information thus opens up a new and different set of productive opportunities, which grows as the firm expands its knowledge of the particular circumstances and needs of the customer. Inside access to information is built on frequent, on-site and in many cases face-to-face interaction with customers. This social interaction develops the ability to assimilate and exchange knowledge that is often tacit in nature, and to rapidly adjust the quality and characteristics of both existing and new products (Uzzi, 1997; Yli10 Renko et al., 2001)6. Over time, social interaction ...

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...uite distant from those starting points (Franke and Poetz 2008, Poetz and Prügl 2009).sSimilarly, finding new markets for existing technological competences (i.e. technologicalscompetence leveraging, =-=Danneels 2002-=-, 2007) depends on knowledge from analogous domains asswell. Recently, Keinz and Prügl (2009) were able to show empirically that pyramiding search is ashighly effective way to identify viable new fiel...