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Flexibly specialized agencies? Reflexivity, identity and the advertising industry. Environment and Planning A (1997)

by D Leslie
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Advertising Agencies, media and consumer market: the changing quality of TV advertising in Japan

by Nobuko Kawashima - Media, Culture & Society , 2006
"... In today’s media-saturated world, we are not only surrounded by edited material such as newspaper articles, but also constantly bombarded with advertisements. For some time, advertising has assumed the status of a pervasive form in symbolic environments. It is also a powerful tool of social communic ..."
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In today’s media-saturated world, we are not only surrounded by edited material such as newspaper articles, but also constantly bombarded with advertisements. For some time, advertising has assumed the status of a pervasive form in symbolic environments. It is also a powerful tool of social communication, interpreting, negotiating and reinforcing our views of everyday life, as well as relationships between people, nature, time and the world. Furthermore, it drives our desire for material prosperity, thus playing a vital role in today’s consumer society. It is, thus, not surprising to find a developing field of study into advertising from this perspective. The literature that has developed has attempted to decode advertisements and undertaken critical analysis of the role played by advertising in contemporary culture. However, existing literature seems to lack interest in the organizational structure under which advertising is actually produced by practitioners. This is surprising in light of the above-mentioned status of advertising, namely its powerful and ubiquitous nature in media culture. How can one fully understand the meaning of advertising without a good knowledge of the immediate economic and industrial framework in which advertising is produced? A body of sociological literature called the ‘production of culture ’ perspective promulgated by Peterson (1994) has asked this very question in investigating many subfields of the cultural sector ranging from visual art to music and literature over the last 20 years. Pratt (2004) endorses this view that more attention needs to be paid to the organization of production, and the interaction between production and consumption, in order to better understand the ‘cultural economy ’ (see Scott, 2000). The lack of academic focus on the industrial side of advertising becomes even

Progress in Human Geography 23,3 (1999) pp. 401-420 Spatializing

by Commodity Chains, Deborah Lesliel, Suzanne Reimer
"... Abstract: There has been a growing interest in connecting production and consumption through the study of commodity chains. We identify three distinct approaches to the chain and review debates concerning the merits of a 'vertical ' rather than a 'horizontal ' approach. Drawing u ..."
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Abstract: There has been a growing interest in connecting production and consumption through the study of commodity chains. We identify three distinct approaches to the chain and review debates concerning the merits of a 'vertical ' rather than a 'horizontal ' approach. Drawing upon the example of the home furnishings commodity chain, the article highlights the importance of including horizontal factors such as gender and place alongside vertical chains. We consider geographical contingencies which underpin commodity chain dynamics, the role of space in mediating relationships across the chain and the spatialities of different products. Key words: commodity chains, consumer culture, gender, home furnishings industry, space. I
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...which consumption has been conceptualized. A systems of provision approach therefore allows for a more balanced treatment of the relationship between production and consumption (see also Gibbs, 1992; =-=Leslie, 1997-=-). Fine and Leopold (1993: 28) also acknowledge the sign value of commodities and recognize a constantly changing relationship between the symbolic meanings of goods and their physical content: 'the c...

production in London and New York’s advertising

by James R Faulconbridge, James R Faulconbridge , 2005
"... Local-global geographies of tacit knowledge ..."
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Local-global geographies of tacit knowledge
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...o not always mean replication of advertising in every location (Perry, 1990). There is clear recognition both within the advertising industry (e.g. Young and Rubicam, 2004) and academic studies (e.g. =-=Leslie, 1997-=-a) that although advertising agencies may be global there is no globally uniform advertising market and consumers have diverse cultural 2001 Billings by city (US$ billions) Frankfurt Hong Kong London ...

1 Creating and Selling Spin: Home-based Market- ing and Public Relations Firms and the Global Service

by Stephen Williams, John R. Bryson, P. W. Daniels
"... The paper identifies and explores the geographies of marketing and public relations firms – two important creative activities that play a critical role in creating marketing campaigns for products and in working with clients to create and maintain corporate identities. Marketing and public relations ..."
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The paper identifies and explores the geographies of marketing and public relations firms – two important creative activities that play a critical role in creating marketing campaigns for products and in working with clients to create and maintain corporate identities. Marketing and public relations are important corporate functions with well-established academic litera-tures, but these business and professional service (BPS) activities have been largely ignored by social scientists working on creative cities. This is unfortunate. This is one of the first papers to explore the economic geog-raphies of marketing and public relation agencies. The focus is on agen-cies that are located in the hinterland of the city of Birmingham, UK. The primary argument conceptualises cities as extended regions structured by many interlinked distributed production systems; systems of wealth crea-tion that blend different types of creative expertise together.
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..., as sole proprietors and as smallsfirms from home produces distinct geographies and relationship networks that aresdispersed across the West Midlands (Baines and Robson, 2001; Ekinsmyth, 1999;s2002; =-=Leslie, 1997-=-).sThe majority of the firms in the telephone survey were home-based businesses (46sor 58%) with the remainder being office-based. Within home-based businesses theresare an equal number of businesses ...

Program on Globalization and Regional Innovation Systems

by Challenges For Ontario, Tara Vinodrai, Meric S. Gertler, Munk Centre, International Studies , 2006
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...984; Christopherson and Storper 1986; Storper 1989; DeFillippi and Arthur 1998;sCoe 2000a, 2000b); publishing (Driver and Gillespie 1993; Ekinsmyth 2002; Norcliffe andsRendace 2003); and advertising (=-=Leslie 1997-=-; Grabher 2001, 2002).sThese industries tend toscluster or agglomerate in particular urban locations.sThis spatial proximity provides asnumber of benefits in terms of collaboration, knowledge spillove...

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