The modern computational lexical semantics reached a point in its development when it has become necessary to define the premises and goals of each of its several trends. This paper proposes ten choices in terms of which these premises and goals can be discussed. It is argued that the central questions include the use of lexical rules for generating word senses; the role of syntax, pragmatics, and formal semantics in the specification of lexical meaning; the use of a world model, or ontology, as the organizing principle for lexical-semantic descriptions; the use of rules with limited scope; the relation between static and dynamic resources; the commitment to descriptive coverage; the trade-off between generalization and idiosyncracy; and, finally, the adherence to the "supply-side" (method-oriented) or "demand-side" (task-oriented) ideology of research. The discussion is inspired by, but not limited to, the comparison between the generative lexicon approach and the ontologi...