Complex networks describe a wide range of systems in nature and society, much quoted examples including the cell, a network of chemicals linked by chemical reactions, or the Internet, a network of routers and computers connected by physical links. While traditionally these systems were modeled as random graphs, it is increasingly recognized that the topology and evolution of real

Abstract. We propose a simple approach to combining first-order logic and probabilistic graphical models in a single representation. A Markov logic network (MLN) is a first-order knowledge base with a weight attached to each formula (or clause). Together with a set of constants representing objects in the domain, it specifies a ground Markov network containing one feature for each possible grounding of a first-order formula in the KB, with the corresponding weight. Inference in MLNs is performed by MCMC over the minimal subset of the ground network required for answering the query. Weights are efficiently learned from relational databases by iteratively optimizing a pseudo-likelihood measure. Optionally, additional clauses are learned using inductive logic programming techniques. Experiments with a real-world database and knowledge base in a university domain illustrate the promise of this approach.

One of the major applications of data mining is in helping companies determine which potential customers to market to. If the expected pro t from a customer is greater than the cost of marketing to her, the marketing action for that customer is executed. So far, work in this area has considered only the intrinsic value of the customer (i.e, the expected pro t from sales to her). We propose to model also the customer's network value: the expected pro t from sales to other customers she may inuence to buy, the customers those may inuence, and so on recursively. Instead of viewing a market as a set of independent entities, we view it as a social network and model it as a Markov random eld. We show the advantages of this approach using a social network mined from a collaborative ltering database. Marketing that exploits the network value of customers|also known as viral marketing|can be extremely eective, but is still a black art. Our work can be viewed as a step towards providing a more solid foundation for it, taking advantage of the availability of large relevant databases. Categories and Subject Descriptors H.2.8 [Database Management]: Database Applications| data mining

Online social networking sites like Orkut, YouTube, and Flickr are among the most popular sites on the Internet. Users of these sites form a social network, which provides a powerful means of sharing, organizing, and finding content and contacts. The popularity of these sites provides an opportunity to study the characteristics of online social network graphs at large scale. Understanding these graphs is important, both to improve current systems and to design new applications of online social networks. This paper presents a large-scale measurement study and analysis of the structure of multiple online social networks. We examine data gathered from four popular online social networks: Flickr, YouTube, LiveJournal, and Orkut. We crawled the publicly accessible user links on each site, obtaining a large portion of each social network’s graph. Our data set contains over 11.3 million users and 328 million links. We believe that this is the first study to examine multiple online social networks at scale. Our results confirm the power-law, small-world, and scalefree properties of online social networks. We observe that the indegree of user nodes tends to match the outdegree; that the networks contain a densely connected core of high-degree nodes; and that this core links small groups of strongly clustered, low-degree nodes at the fringes of the network. Finally, we discuss the implications of these structural properties for the design of social network based systems.

Viral marketing takes advantage of networks of influence among customers to inexpensively achieve large changes in behavior. Our research seeks to put it on a firmer footing by mining these networks from data, building probabilistic models of them, and using these models to choose the best viral marketing plan. Knowledge-sharing sites, where customers review products and advise each other, are a fertile source for this type of data mining. In this paper we extend our previous techniques, achieving a large reduction in computational cost, and apply them to data from a knowledge-sharing site. We optimize the amount of marketing funds spent on each customer, rather than just making a binary decision on whether to market to him. We take into account the fact that knowledge of the network is partial, and that gathering that knowledge can itself have a cost. Our results show the robustness and utility of our approach.

I survey the recent literature on the formation of networks. I provide definitions of network games, a number of examples of models from the literature, and discuss some of what is known about the (in)compatibility of overall societal welfare with individual incentives to form and sever links.

Abstract not found

Previous work in social network analysis (SNA) has modeled the existence of links from one entity to another, but not the language content or topics on those links. We present the Author-Recipient-Topic (ART) model for social network analysis, which learns topic distributions based on the direction-sensitive messages sent between entities. The model builds on Latent Dirichlet Allocation (LDA) and the Author-Topic (AT) model, adding the key attribute that distribution over topics is conditioned distinctly on both the sender and recipient—steering the discovery of topics according to the relationships between people. We give results on both the Enron email corpus and a researcher’s email archive, providing evidence not only that clearly relevant topics are discovered, but that the ART model better predicts people’s roles. 1 Introduction and Related Work Social network analysis (SNA) is the study of mathematical models for interactions among people, organizations and groups. With the recent availability of large datasets of human

Despite their many advantages, e-Businesses lag behind brick and mortar businesses in several fundamental respects. This paper concerns one of these: relationships based on trust and reputation. Recent studies on simple reputation systems for e-Businesses such as eBay have pointed to the importance of such rating systems for deterring moral hazard and encouraging trusting interactions. However, despite numerous studies on trust and reputation systems, few have taken studies across disciplines to provide an integrated account of these concepts and their relationships. This paper first surveys existing literatures on trust, reputation and a related concept: reciprocity. Based on sociological and biological understandings of these concepts, a computational model is proposed. This model can be implemented in a real system to consistently calculate agents ’ trust and reputation scores. 1.

Pajek is a program, for Windows, for analysis and visualization of large networks having some ten or houndred of thousands of vertices. In Slovenian language pajek means spider.