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Any Complaints? A Review of the Framework of Self Regulation In the Australian Advertising Industry By
"... This is the author’s version of a work that was submitted/accepted for pub-lication in the following source: ..."
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This is the author’s version of a work that was submitted/accepted for pub-lication in the following source:
Advertising self-regulation activity: A Comparison between Spain and US
"... Autorregulación publicitaria. Comparación entre ..."
Advertising self-regulation activity: A Comparison between Spain and US Publizitatearen autorregulazioa. Espainia eta Estatu Batuen arteko konparaketa Autorregulación publicitaria. Comparación entre España y Estados Unidos
"... Abstract This study evaluates the activity of the Spain's advertising self-regulatory system, Autocontrol, from [2005][2006][2007][2008][2009]. The cases analyzed were coded according to product category, challenger, media, Autocontrol and advertiser response, codes and laws involved and basic ..."
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Abstract This study evaluates the activity of the Spain's advertising self-regulatory system, Autocontrol, from [2005][2006][2007][2008][2009]. The cases analyzed were coded according to product category, challenger, media, Autocontrol and advertiser response, codes and laws involved and basic principles addressed. Results were compared to the activity developed by Autocontrol during the last nineties and to the US case.
