Computing semantic relatedness of natural language texts requires access to vast amounts of common-sense and domain-specific world knowledge. We propose Explicit Semantic Analysis (ESA), a novel method that represents the meaning of texts in a high-dimensional space of concepts derived from Wikipedia. We use machine learning techniques to explicitly represent the meaning of any text as a weighted vector of Wikipedia-based concepts. Assessing the relatedness of texts in this space amounts to comparing the corresponding vectors using conventional metrics (e.g., cosine). Compared with the previous state of the art, using ESA results in substantial improvements in correlation of computed relatedness scores with human judgments: from r =0.56 to 0.75 for individual words and from r =0.60 to 0.72 for texts. Importantly, due to the use of natural concepts, the ESA model is easy to explain to human users. 1

The business of Web search, a $10 billion industry, relies heavily on sponsored search, whereas a few carefully-selected paid advertisements are displayed alongside algorithmic search results. A key technical challenge in sponsored search is to select ads that are relevant for the user’s query. Identifying relevant ads is challenging because queries are usually very short, and because users, consciously or not, choose terms intended to lead to optimal Web search results and not to optimal ads. Furthermore, the ads themselves are short and usually formulated to capture the reader’s attention rather than to facilitate query matching. Traditionally, matching of ads to queries employed standard information retrieval techniques using the bag of words approach. Here we propose to go beyond the bag of words, and augment both queries and ads with additional knowledgerich features. We use Web search results initially returned for the query to create a pool of relevant documents. Classifying these documents with respect to an external taxonomy and identifying salient named entities give rise to two new feature types. Empirical evaluation based on over 9,000 query-ad pairwise judgments confirms that using augmented queries produces highly relevant ads. Our methodology also relaxes the requirement for each ad to explicitly specify the exhaustive list of queries (“bid phrases”) that can trigger it.

This paper describes Koru, a new search interface that offers effective domain-independent knowledge-based information retrieval. Koru exhibits an understanding of the topics of both queries and documents. This allows it to (a) expand queries automatically and (b) help guide the user as they evolve their queries interactively. Its understanding is mined from the vast investment of manual effort and judgment that is Wikipedia. We show how this open, constantly evolving encyclopedia can yield inexpensive knowledge structures that are specifically tailored to expose the topics, terminology and semantics of individual document collections. We conducted a detailed user study with 12 participants and 10 topics from the 2005 TREC HARD track, and found that Koru and its underlying knowledge base offers significant advantages over traditional keyword search. It was capable of lending assistance to almost every query issued to it; making their entry more efficient, improving the relevance of the documents they return, and narrowing the gap between expert and novice seekers.

The primary business model behind Web search is based on textual advertising, where contextually relevant ads are displayed alongside search results. We address the problem of selecting these ads so that they are both relevant to the queries and profitable to the search engine, showing that optimizing ad relevance and revenue is not equivalent. Selecting the best ads that satisfy these constraints also naturally incurs high computational costs, and time constraints can lead to reduced relevance and profitability. We propose a novel two-stage approach, which conducts most of the analysis ahead of time. An offline preprocessing phase leverages additional knowledge that is impractical to use in real time, and rewrites frequent queries in a way that subsequently facilitates fast and accurate online matching. Empirical evaluation shows that our method optimized for relevance matches a state-of-the-art method while improving expected revenue. When optimizing for revenue, we see even more substantial improvements in expected revenue.

We present a novel approach for discovering word categories, sets of words sharing a significant aspect of their meaning. We utilize meta-patterns of highfrequency words and content words in order to discover pattern candidates. Symmetric patterns are then identified using graph-based measures, and word categories are created based on graph clique sets. Our method is the first pattern-based method that requires no corpus annotation or manually provided seed patterns or words. We evaluate our algorithm on very large corpora in two languages, using both human judgments and WordNet-based evaluation. Our fully unsupervised results are superior to previous work that used a POS tagged corpus, and computation time for huge corpora are orders of magnitude faster than previously reported.

Classification of web page content is essential to many tasks in web information retrieval such as maintaining web directories and focused crawling. The uncontrolled nature of web content presents additional challenges to web page classification as compared to traditional text classification, but the interconnected nature of hypertext also provides features that can assist the process. As we review work in web page classification, we note the importance of these web-specific features and algorithms, describe state-of-the-art practices, and track the underlying assumptions behind the use of information from neighboring pages. 1

The success of machine learning classification pales for real-world, time-varying streams of data. We define three subtypes of concept drift, and confirm that recurrent themes appear in the benchmark dataset Reuters2000. To encourage research in this difficult area, we define a ‘daily classification task ’ (DCT) problem formulation, in which a few random iid training samples are provided each day. Ideally, past training data could be leveraged to improve the current day’s classifier. Empirical results for Reuters2000 show that two likely methods are not successful: (1) the popular idea of a sliding window incorporating recent past training data, and (2) inductive transfer of the previously learned classifiers to provide additional predictive features for the current learning task. The former provides a method of characterizing the degree of concept drift. The latter excels if all past labels are given: ‘hindsight DCT.’ 1

Adequate representation of natural language semantics requires access to vast amounts of common sense and domain-specific world knowledge. Prior work in the field was based on purely statistical techniques that did not make use of background knowledge, on limited lexicographic knowledge bases such as WordNet, or on huge manual efforts such as the CYC project. Here we propose a novel method, called Explicit Semantic Analysis (ESA), for fine-grained semantic interpretation of unrestricted natural language texts. Our method represents meaning in a high-dimensional space of concepts derived from Wikipedia, the largest encyclopedia in existence. We explicitly represent the meaning of any text in terms of Wikipedia-based concepts. We evaluate the effectiveness of our method on text categorization and on computing the degree of semantic relatedness between fragments of natural language text. Using ESA results in significant improvements over the previous state of the art in both tasks. Importantly, due to the use of natural concepts, the ESA model is easy to explain to human users. 1.

Most existing methods for text categorization employ induction algorithms that use the words appearing in the training documents as features. While they perform well in many categorization tasks, these methods are inherently limited when faced with more complicated tasks where external knowledge is essential. Recently, there have been efforts to augment these basic features with external knowledge, including semi-supervised learning and transfer learning. In this work, we present a new framework for automatic acquisition of world knowledge and methods for incorporating it into the text categorization process. Our approach enhances machine learning algorithms with features generated from domain-specific and common-sense knowledge. This knowledge is represented by ontologies that contain hundreds of thousands of concepts, further enriched through controlled Web crawling. Prior to text categorization, a feature generator analyzes the documents and maps them onto appropriate ontology concepts that augment the bag of words used in simple supervised learning. Feature generation is accomplished through contextual analysis of document text, thus implicitly performing word sense disambiguation. Coupled with the ability to generalize concepts using the ontology, this approach addresses two significant problems in natural language processing—synonymy and polysemy. Categorizing documents with the aid of knowledge-based features leverages information that cannot be deduced from the training documents alone. We applied our methodology using the Open Directory Project, the largest existing Web directory built by over 70,000 human editors. Experimental results over a range of datasets confirm improved performance compared to the bag of words document representation.

There are many possible different semantic relationships between nominals. Classification of such relationships is an important and difficult task (for example, the well known noun compound classification task is a special case of this problem). We propose a novel pattern clusters method for nominal relationship (NR) classification. Pattern clusters are discovered in a large corpus independently of any particular training set, in an unsupervised manner. Each of the extracted clusters corresponds to some unspecified semantic relationship. The pattern clusters are then used to construct features for training and classification of specific inter-nominal relationships. Our NR classification evaluation strictly follows the ACL SemEval-07 Task 4 datasets and protocol, obtaining an f-score of 70.6, as opposed to 64.8 of the best previous work that did not use the manually provided WordNet sense disambiguation tags.