In order to address privacy concerns, many social media websites allow users to hide their personal profiles from the public. In this work, we show how an adversary can exploit an online social network with a mixture of public and private user profiles to predict the private attributes of users. We map this problem to a relational classification problem and we propose practical models that use friendship and group membership information (which is often not hidden) to infer sensitive attributes. The key novel idea is that in addition to friendship links, groups can be carriers of significant information. We show that on several well-known social media sites, we can easily and accurately recover the information of private-profile users. To the best of our knowledge, this is the first work that uses link-based and group-based classification to study privacy implications in social networks with mixed public and private user profiles.

For decades, the Democrats have been viewed as the party of the poor, with the Republicans representing the rich. Recent presidential elections, however, have shown a reverse pattern, with Democrats performing well in the richer blue states in the northeast and coasts, and Republicans dominating in the red states in the middle of the country and the south. Through multilevel modeling of individuallevel survey data and county- and state-level demographic and electoral data, we reconcile these patterns. Furthermore, we find that income matters more in red America than in blue America. In poor states, rich people are much more likely than poor people to vote for the Republican presidential candidate, but in rich states (such as Connecticut), income has a very low correlation with vote preference.

Center of Columbia University, and by the Russell Sage Foundation. We acknowledge research assistance from Masanao Yajima and from Rozlyn Redd, and thank Rozlyn Redd, Matt Salganik, and Delia Baldassarri for their comments on this paper and at earlier stages of this research project. Previous versions

It is often asserted that friends and acquaintances have more similar beliefs and attitudes than do strangers; yet empirical studies disagree over exactly how much diversity of opinion exists within local social networks and, relatedly, how much awareness individuals have of their neighbors ’ views. This article reports results from a network survey, conducted on the Facebook social networking platform, in which participants were asked about their own political attitudes, as well as their beliefs about their friends ’ attitudes. Although considerable attitude similarity exists among friends, the results show that friends disagree more than they think they do. In particular, friends are typically unaware of their disagreements, even when they say they discuss the topic, suggesting that discussion is not the primary means by which friends infer each other’s views on particular issues. Rather, it appears that respondents infer opinions in part by relying on stereotypes of their friends and in part by projecting their own views. The resulting gap between real and perceived agreement may have implications for the dynamics of political polarization and theories of social influence in general.

In order to address privacy concerns, many social media websites allow users to hide their personal profiles from the public. In this work, we show how an adversary can exploit an online social network with a mixture of public and private user profiles to predict the private attributes of users. We map this problem to a relational classification problem and we propose practical models that use friendship and group membership information (which is often not hidden) to infer sensitive attributes. The key novel idea is that in addition to friendship links, groups can be carriers of significant information. We show that on several well-known social media sites, we can easily and accurately recover the information of private-profile users. To the best of our knowledge, this is the first work that uses link-based and group-based classification to study privacy implications in social networks with mixed public and private user profiles.