We created the characters Agneta & Frida with the intent to strengthen and encourage exploration of information spaces. In a follow-up study we tried to capture whether users found the characters believable, whether they raised affective responses in users, and whether they created a richer more narratively oriented experience of the space. In order to do so, we had to develop new criteria and methods of understanding users ’ conceptions and affective responses. We discuss the study in detail, as well as the general implications for how to perform user studies and design of character-enhanced systems. 1