This paper identifies hyperlink network analysis (HNA) as a newly emerging methodology. It suggests that social (or communication) structures on the web may be analyzed based on the hyperlinks among websites. Hyperlink network analysis has advantages in describing emerging structures among social actors on the web. In order to examine what constitutes hyperlink network analysis, this paper reviews prior research on the topic. Further, it describes the data-gathering techniques for those interested in hyperlink network analysis.

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This project is focused on communication between household members whose work causes them to be apart. More specifically, we are interested in how separated spouses use technology for household decision-making; whether not and how family relationships are enhanced by email; the factors that increase the likelihood of successful use of technology for familial cohesion; and the relationship between usage of email and intentions to stay with the organization. The results should be applicable to a variety of groups, such as salespeople, consultants, and the military, who spend time separated from the families. We have done extensive pre-project investigations with the U.S. Navy, discussing ways their personnel use technology to facilitate household decision-making and participation and thus lessen the impact of separation from their families. Moreover, separated Naval spouses often need to use email to make relatively complex household decisions, requiring them to use what many communications researchers consider to be a narrowband medium to convey relatively rich messages. Thus, our findings will also be applicable to business situations in which email is used for negotiations within or between organizations. To explore the ways in which technology can be used by the Navy to enhance morale by facilitating the strengthening of family relationships, we propose to conduct initial in-depth