The advent of business-to-business (B2B) e-commerce market has created needs and opportunities for firms to negotiate deals online. Most negotiation support systems (NSS) in past research are text-based and the related findings could not be generalized to negotiating situations utilizing advanced electronic communication technology. This paper investigates the impact of NSS and conflict level on negotiation outcomes where participants communicated through a videoconferencing channel. Findings suggested that dyads with videoconferencing NSS support achieved higher joint outcome, but spent more time in reaching agreements - in low but not high conflict negotiation situation. Conclusion and implications were drawn.

The expanding business-to-business (B2B) e-commerce market has created a need for firms to negotiate business deals online. Negotiation support tools are likely to play a more critical role in B2B e-commerce. Notwithstanding