Abstract not found

this article, we propose to deal with this sparsity problem by applying an associative retrieval framework and related spreading activation algorithms to explore transitive associations among consumers through their past transactions and feedback. Such transitive associations are a valuable source of information to help infer consumer interests and can be explored to deal with the sparsity problem. To evaluate the effectiveness of our approach, we have conducted an experimental study using a data set from an online bookstore. We experimented with three spreading activation algorithms including a constrained Leaky Capacitor algorithm, a branch-and-bound serial symbolic search algorithm, and a Hopfield net parallel relaxation search algorithm. These algorithms were compared with several collaborative filtering approaches that do not consider the transitive associations: a simple graph search approach, two variations of the user-based approach, and an item-based approach. Our experimental results indicate that spreading activation-based approaches significantly outperformed the other collaborative filtering methods as measured by recommendation precision, recall, the F-measure, and the rank score. We also observed the over-activation effect of the spreading activation approach, that is, incorporating transitive associations with past transactional data that is not sparse may "dilute" the data used to infer user preferences and lead to degradation in recommendation performance

Intelligent Information Retrieval is concerned with the application of intelligent techniques, like for example semantic networks, neural networks and inference nets to Information Retrieval. The eld of research has seen a number of applications of Constrained Spreading Activation (CSA) techniques on domain knowledge networks. However, there has never been any application of these techniques to the World Wide Web. The Web is a very important information resource, but users nd that looking for a relevant piece of information in the Web can be like "looking for a needle in a haystack". We were therefore motivated to design and develop a prototype system, WebSCSA (Web Search by CSA), that applies a CSA technique to retrieve information from the Web using an ostensive approach to querying similar to query-by-example. In this paper we describe the system and its underlying model. Furthermore, we report on an experiment carried out with human subjects to evaluate the e ectiveness of WebSCSA. We tested whether WebSCSA improves retrieval of relevant information on top of Web search engines results and how well WebSCSA serves as an agent browser for the user. The results of the experiments are promising, and show that there is much potential for further research on the use of CSA techniques to search the Web.