In this paper we propose algorithms for generation of frequent itemsets by successive construction of the nodes of a lexicographic tree of itemsets. We discuss di erent strategies in generation and traversal of the lexicographic tree such as breadth- rst search, depth- rst search or a combination of the two. These techniques provide di erent trade-o s in terms of the I/O, memory and computational time requirements. We use the hierarchical structure of the lexicographic tree to successively project transactions at each node of the lexicographic tree, and use matrix counting on this reduced set of transactions for nding frequent itemsets. We tested our algorithm on both real and synthetic data. We provide an implementation of the tree projection method which is up to one order of magnitude faster than other recent techniques in the literature. The algorithm has a well structured data access pattern which provides data locality and reuse of data for multiple levels of the cache. We also discuss methods for parallelization of the