A framework is developed to explore the connection between effective optimization algorithms and the problems they are solving. A number of “no free lunch ” (NFL) theorems are presented which establish that for any algorithm, any elevated performance over one class of problems is offset by performance over another class. These theorems result in a geometric interpretation of what it means for an algorithm to be well suited to an optimization problem. Applications of the NFL theorems to information-theoretic aspects of optimization and benchmark measures of performance are also presented. Other issues addressed include time-varying optimization problems and a priori “head-to-head” minimax distinctions between optimization algorithms, distinctions that result despite the NFL theorems’ enforcing of a type of uniformity over all algorithms.