This paper proposes a business model for the optimal exploitation of the currently developing broadband metropolitan area networks in Greece. Having recorded and examined relevant international practices, we describe in detail the way that these networks should be managed, operated, maintained and expanded. Taking into consideration that these infrastructures will widely alter the broadband map of Greece, that Greece has currently one of the lowest broadband penetration percentages in Europe and that the proper exploitation strategy of the networks to be deployed could boost the demand for broadband connections and applications, the application of the optimal business model appears to be of vital importance. We describe the proposed business model in detail, including ways for expanding the broadband infrastructures, as well as tackling of viability issues regarding the authority responsible for managing the broadband metropolitan networks.

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Existing studies on broadband adoption have investigated how behavioural and demographic factors affect consumers’ decision to adopt broadband. However, although the broadband market has been considerably matured, follow up studies on the continued adoption of broadband are yet to be conducted. For example issues of service quality and consumers satisfaction of broadband services have not been studied enough. In line with that, the aim of this empirical research was to investigate the influence of service quality and secondary influence on behavioral intention to change service provider by