Computing semantic relatedness of natural language texts requires access to vast amounts of common-sense and domain-specific world knowledge. We propose Explicit Semantic Analysis (ESA), a novel method that represents the meaning of texts in a high-dimensional space of concepts derived from Wikipedia. We use machine learning techniques to explicitly represent the meaning of any text as a weighted vector of Wikipedia-based concepts. Assessing the relatedness of texts in this space amounts to comparing the corresponding vectors using conventional metrics (e.g., cosine). Compared with the previous state of the art, using ESA results in substantial improvements in correlation of computed relatedness scores with human judgments: from r =0.56 to 0.75 for individual words and from r =0.60 to 0.72 for texts. Importantly, due to the use of natural concepts, the ESA model is easy to explain to human users. 1

This paper presents and compares WordNetbased and distributional similarity approaches. The strengths and weaknesses of each approach regarding similarity and relatedness tasks are discussed, and a combination is presented. Each of our methods independently provide the best results in their class on the RG and WordSim353 datasets, and a supervised combination of them yields the best published results on all datasets. Finally, we pioneer cross-lingual similarity, showing that our methods are easily adapted for a cross-lingual task with minor losses. 1

The business of Web search, a $10 billion industry, relies heavily on sponsored search, whereas a few carefully-selected paid advertisements are displayed alongside algorithmic search results. A key technical challenge in sponsored search is to select ads that are relevant for the user’s query. Identifying relevant ads is challenging because queries are usually very short, and because users, consciously or not, choose terms intended to lead to optimal Web search results and not to optimal ads. Furthermore, the ads themselves are short and usually formulated to capture the reader’s attention rather than to facilitate query matching. Traditionally, matching of ads to queries employed standard information retrieval techniques using the bag of words approach. Here we propose to go beyond the bag of words, and augment both queries and ads with additional knowledgerich features. We use Web search results initially returned for the query to create a pool of relevant documents. Classifying these documents with respect to an external taxonomy and identifying salient named entities give rise to two new feature types. Empirical evaluation based on over 9,000 query-ad pairwise judgments confirms that using augmented queries produces highly relevant ads. Our methodology also relaxes the requirement for each ad to explicitly specify the exhaustive list of queries (“bid phrases”) that can trigger it.

Abstract. Measuring the similarity between documents and queries has been extensively studied in information retrieval. However, there are a growing number of tasks that require computing the similarity between two very short segments of text. These tasks include query reformulation, sponsored search, and image retrieval. Standard text similarity measures perform poorly on such tasks because of data sparseness and the lack of context. In this work, we study this problem from an information retrieval perspective, focusing on text representations and similarity measures. We examine a range of similarity measures, including purely lexical measures, stemming, and language modeling-based measures. We formally evaluate and analyze the methods on a query-query similarity task using 363,822 queries from a web search log. Our analysis provides insights into the strengths and weaknesses of each method, including important tradeoffs between effectiveness and efficiency. 1

Sponsored search systems are tasked with matching queries to relevant advertisements. The current state-of-the-art matching algorithms expand the user’s query using a variety of external resources, such as Web search results. While these expansion-based algorithms are highly effective, they are largely inefficient and cannot be applied in real-time. In practice, such algorithms are applied offline to popular queries, with the results of the expensive operations cached for fast access at query time. In this paper, we describe an efficient and effective approach for matching ads against rare queries that were not processed offline. The approach builds an expanded query representation by leveraging offline processing done for related popular queries. Our experimental results show that our approach significantly improves the effectiveness of advertising on rare queries with only a negligible increase in computational cost.

Abstract — Databases of text and text-annotated data constitute a significant fraction of the information available in electronic form. Searching and browsing are the typical ways that users locate items of interest in such databases. Faceted interfaces represent a new powerful paradigm that proved to be a successful complement to keyword searching. Thus far, the identification of the facets was either a manual procedure, or relied on apriori knowledge of the facets that can potentially appear in the underlying collection. In this paper, we present an unsupervised technique for automatic extraction of facets useful for browsing text databases. In particular, we observe, through a pilot study, that facet terms rarely appear in text documents, showing that we need external resources to identify useful facet terms. For this, we first identify important phrases in each document. Then, we expand each phrase with “context ” phrases using external resources, such as WordNet and Wikipedia, causing facet terms to appear in the expanded database. Finally, we compare the term distributions in the original database and the expanded database to identify the terms that can be used to construct browsing facets. Our extensive user studies, using the Amazon Mechanical Turk service, show that our techniques produce facets with high precision and recall that are superior to existing approaches and help users locate interesting items faster. I.

In this paper we study how to efficiently perform set-similarity joins in parallel using the popular MapReduce framework. We propose a 3-stage approach for end-to-end setsimilarity joins. We take as input a set of records and output a set of joined records based on a set-similarity condition. We efficiently partition the data across nodes in order to balance the workload and minimize the need for replication. We study both self-join and R-S join cases, and show how to carefully control the amount of data kept in main memory on each node. We also propose solutions for the case where, even if we use the most fine-grained partitioning, the data still does not fit in the main memory of a node. We report results from extensive experiments on real datasets, synthetically increased in size, to evaluate the speedup and scaleup properties of the proposed algorithms using Hadoop. Categories and Subject Descriptors H.2.4 [Database Management]: Systems—query processing, parallel databases

Web textual advertising can be interpreted as a search problem over the corpus of ads available for display in a particular context. In contrast to conventional information retrieval systems, which always return results if the corpus contains any documents lexically related to the query, in Web advertising it is acceptable, and occasionally even desirable, not to show any results. When no ads are relevant to the user’s interests, then showing irrelevant ads should be avoided since they annoy the user and produce no economic benefit. In this paper we pose a decision problem “whether to swing”, that is, whether or not to show any of the ads for the incoming request. We propose two methods for addressing this problem, a simple thresholding approach and a machine learning approach, which collectively analyzes the set of candidate ads augmented with external knowledge. Our experimental evaluation, based on over 28,000 editorial judgments, shows that we are able to predict, with high accuracy, when to“swing”for both content match and sponsored search advertising.

Adequate representation of natural language semantics requires access to vast amounts of common sense and domain-specific world knowledge. Prior work in the field was based on purely statistical techniques that did not make use of background knowledge, on limited lexicographic knowledge bases such as WordNet, or on huge manual efforts such as the CYC project. Here we propose a novel method, called Explicit Semantic Analysis (ESA), for fine-grained semantic interpretation of unrestricted natural language texts. Our method represents meaning in a high-dimensional space of concepts derived from Wikipedia, the largest encyclopedia in existence. We explicitly represent the meaning of any text in terms of Wikipedia-based concepts. We evaluate the effectiveness of our method on text categorization and on computing the degree of semantic relatedness between fragments of natural language text. Using ESA results in significant improvements over the previous state of the art in both tasks. Importantly, due to the use of natural concepts, the ESA model is easy to explain to human users. 1.

More and more web users keep up with newest information through information streams such as the popular microblogging website Twitter. In this paper we studied content recommendation on Twitter to better direct user attention. In a modular approach, we explored three separate dimensions in designing such a recommender: content sources, topic interest models for users, and social voting. We implemented 12 recommendation engines in the design space we formulated, and deployed them to a recommender service on the web to gather feedback from real Twitter users. The best performing algorithm improved the percentage of interesting content to 72 % from a baseline of 33%. We conclude this work by discussing the implications of our recommender design and how our design can generalize to other information streams. Author Keywords Information stream, recommender system, topic modeling,