The Web today provides a corpus of design examples unparalleled in human history. However, leveraging existing designs to produce new pages is currently difficult. This paper introduces the Bricolage algorithm for automatically transferring design and content between Web pages. Bricolage introduces a novel structuredprediction technique that learns to create coherent mappings between pages by training on human-generated exemplars. The produced mappings can then be used to automatically transfer the content from one page into the style and layout of another. We show that Bricolage can learn to accurately reproduce human page mappings, and that it provides a general, efficient, and automatic technique for retargeting content between a variety of real Web pages. 1