Sharing experiences through stories is emerging in various professions as a powerful way to exchange and consolidate knowledge. Research suggests that sharing experiences though narrative builds trust, cultivates norms, transfers tacit knowledge, facilitates unlearning, and generates emotional connections. This brief aims to look closely at the power of storytelling and compare it to other ways knowledge can be exchanged in organizations. This brief argues that successful use of stories hinges on choosing the appropriate story-moments and being clear on the knowledge sharing goals. In conclusion, the authors share suggestions from the literature on how to best design, tell and listen to stories in knowledge-sharing situations in organizations.