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Marketing and Privacy Concerns

by Luc Wathieu , 2006
"... When finer consumer information becomes available, competing firms sometimes target consumers too finely, disrupting scale economies prematurely. This leads to excessive product variety or to the wasteful exclusion of certain consumer types. This paper suggests that privacy concerns emerge in antici ..."
Abstract - Cited by 1 (0 self) - Add to MetaCart
When finer consumer information becomes available, competing firms sometimes target consumers too finely, disrupting scale economies prematurely. This leads to excessive product variety or to the wasteful exclusion of certain consumer types. This paper suggests that privacy concerns emerge

Shifts in Privacy Concerns

by Avi Goldfarb, Catherine Tucker , 2012
"... This paper explores how digitization and the associated use of customer data have affected the evolution of consumer privacy concerns. We measure privacy concerns by reluctance to disclose income in an online marketing research survey. Using over three million responses over eight years, our data sh ..."
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This paper explores how digitization and the associated use of customer data have affected the evolution of consumer privacy concerns. We measure privacy concerns by reluctance to disclose income in an online marketing research survey. Using over three million responses over eight years, our data

RFID Security and Privacy Concerns

by S. Srinivasan, Akshai Aggarwal, Anup Kumar - WSEAS Transactions on Computer Science , 2006
"... Abstract:- Radio Frequency Identification (RFID) technology is emerging as an important tool with applications in a variety of fields. The major concern regarding RFID is the ubiquitous nature of its deployment that extends far beyond the capabilities of any of the tools available today for monitori ..."
Abstract - Cited by 4 (1 self) - Add to MetaCart
for monitoring any item without an RFID tag. Many of the applications envisioned have a legitimate use. However, this technology provides room for abuse of people’s privacy. Moreover, since the communication between a RFID tag and its reader takes place in a wireless manner, issues concerning security of such a

strategies under privacy concerns

by S. Shivendu
"... Abstract Online portals provide personalization for “free ” since the information acquired from consumers’ usage of these services is valuable for advertising and targeted marketing purposes. Consumers ’ usage of services is determined by the tradeoff between their marginal value for personalized se ..."
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services and the resulting information privacy concerns and is captured by their personalization for privacy (P4P) ratio. A portal’s decision to offer personalized services is dependent upon its cost of offering the services and revenue due to advertisers ’ marginal value for information (MVI) acquired

PRIVACY CONCERNS IN FACEBOOK SITE

by Vandana Singh
"... Today social networking sites play an important role and inexpensive way to maintain existing relationships and present oneself. However, the increasing use of online sites give rise to privacy concerns and risks. All Internet sites are also under attack from phishers, fraudsters, and spammers. They ..."
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Today social networking sites play an important role and inexpensive way to maintain existing relationships and present oneself. However, the increasing use of online sites give rise to privacy concerns and risks. All Internet sites are also under attack from phishers, fraudsters, and spammers

THEIR CONSTRUCTION OF PRIVACY CONCERNS

by Manuscript Id Ecis
"... In this paper we use template analysis to study the content of privacy policies both of online social networks as well as 3 rd party application providers. After analysing and prioritising the topics mentioned in these policies, we discuss potential problems, limitations of privacy policies, and the ..."
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, and the responsibilities they assign to various stakeholders. These findings will, in future work serve as stakeholder input for aligning social networking sites ’ privacy definitions, concerns, and practices.

Online Privacy Concerns

by Dimitris Gritzalis, Prof Dr, Dimitris Gritzalis
"... The lack of privacy and security in communications is the main reason of a consumer being off the Internet. ..."
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The lack of privacy and security in communications is the main reason of a consumer being off the Internet.

Privacy Concerns in Data Mining

by Vincent C. Müller , 2007
"... Abstract Data mining is not an invasion of privacy because access to data is only by machines, not by people – this is the argument that is investigated here. The current importance of this problem is developed in a case-study of data-mining in the USA for counterterrorism and other surveillance pur ..."
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Abstract Data mining is not an invasion of privacy because access to data is only by machines, not by people – this is the argument that is investigated here. The current importance of this problem is developed in a case-study of data-mining in the USA for counterterrorism and other surveillance

Affect and online privacy concerns

by David Charles Castano, David C. Castano - Proceeding of the Thirty Third International Conference on Information Systems , 2012
"... Engineering and Computing, please click here. ..."
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Engineering and Computing, please click here.

ONLINE PRIVACY CONCERNS: THREAT OR OPPORTUNITY?

by Cliona Mcparl, Regina Connolly
"... As Internet adoption continues to grow exponentially, so too have threats to privacy. While the Web empowers the consumers enormously, they are increasingly aware of the ways in which technology can be used to collect potentially sensitive information regarding them and the ability of vendors to use ..."
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concerns have become an issue of great sensitivity. This paper provides a brief review of some of the issues surrounding consumer privacy in a networked era and outlines how some new technologies have exacerbated privacy concerns. It suggests that companies should respond to privacy concerns in a positive
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