When finer consumer information becomes available, competing firms sometimes target consumers too finely, disrupting scale economies prematurely. This leads to excessive product variety or to the wasteful exclusion of certain consumer types. This paper suggests that privacy concerns emerge

This paper explores how digitization and the associated use of customer data have affected the evolution of consumer privacy concerns. We measure privacy concerns by reluctance to disclose income in an online marketing research survey. Using over three million responses over eight years, our data

for monitoring any item without an RFID tag. Many of the applications envisioned have a legitimate use. However, this technology provides room for abuse of people’s privacy. Moreover, since the communication between a RFID tag and its reader takes place in a wireless manner, issues concerning security of such a

services and the resulting information privacy concerns and is captured by their personalization for privacy (P4P) ratio. A portal’s decision to offer personalized services is dependent upon its cost of offering the services and revenue due to advertisers ’ marginal value for information (MVI) acquired

Today social networking sites play an important role and inexpensive way to maintain existing relationships and present oneself. However, the increasing use of online sites give rise to privacy concerns and risks. All Internet sites are also under attack from phishers, fraudsters, and spammers

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, and the responsibilities they assign to various stakeholders. These findings will, in future work serve as stakeholder input for aligning social networking sites ’ privacy definitions, concerns, and practices.

The lack of privacy and security in communications is the main reason of a consumer being off the Internet.

concerns have become an issue of great sensitivity. This paper provides a brief review of some of the issues surrounding consumer privacy in a networked era and outlines how some new technologies have exacerbated privacy concerns. It suggests that companies should respond to privacy concerns in a positive

Abstract Data mining is not an invasion of privacy because access to data is only by machines, not by people – this is the argument that is investigated here. The current importance of this problem is developed in a case-study of data-mining in the USA for counterterrorism and other surveillance