-substantial declines in foreign investment and exports- the consumer confidence is still strongly positive and the long-term outlook of Vietnam's advertising industry remains bright. Vietnam's healthy economic growth should resume within the next two years with a consequent further development of advertising

A book about the German advertising industry. What is it that makes the German advertising industry more inter-esting than, say, hair dressing in France or tax consultancy in Mexico? Here is why this book is potentially of interest to economic geographers and regional and urban economists: 1

www.bendickegan.com

, the relationship between IS and creativity management in organizational context has received little attention. At the same time, it appears that creative processes, which are central in such industries as media and advertising, are difficult to order and manage. What is the nature then of the relationship between

Keane and Christina Spurgeon This paper looks at recent developments in the Chinese magazine industry to illustrate trends in advertiser-funded media associated with China’s accession to the World Trade Organisation (WTO). It argues that advertising services are an integral part of the WTO

This is the author’s version of a work that was submitted/accepted for pub-lication in the following source:

The connection between the steady development of the Internet in Romania in the last five years, as channel of transmitting the marketing message, and the viral concept, as method of transmitting the message, may become the winning ticket for the Romanian online advertising market. Thus

This Open access is brought to you for free and open access by the Electronic Theses and Dissertations at Scholarly Repository. It has been accepted for inclusion in Open Access Dissertations by an authorized administrator of Scholarly Repository. For more information, please contact

of different types of knowledge. While the management of creativity in organisations is seen as a complex task, organisations do try to order creativity. The issue of how they do it is addressed in this paper by drawing on evidence from the advertising industry. Findings are presented from case studies of work

suppliers in advertising industry and considers two new criteria to evaluate the suppliers. The proposed approach combines Modified Digital Logic (MDL) and Technique for Order of Preference by Similarity to Ideal Solution (TOPSIS) using fuzzy theory. At the end, the results of the proposed approach