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1,529
Advertising Practice in a Transitional Economy: An Examination of Advertising Industry in Vietnam
"... Since the implementation of Vietnam's economic reform policies, growing market liberalization and personal wealth have for the first time given consumers choice- and advertising has been a key factor. Despite significant effects of the recent Asian financial crisis on the country-substantial de ..."
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-substantial declines in foreign investment and exports- the consumer confidence is still strongly positive and the long-term outlook of Vietnam's advertising industry remains bright. Vietnam's healthy economic growth should resume within the next two years with a consequent further development of advertising
2005), Creativity and Space: Labour and the Restructuring of the German Advertising Industry
"... A book about the German advertising industry. What is it that makes the German advertising industry more inter-esting than, say, hair dressing in France or tax consultancy in Mexico? Here is why this book is potentially of interest to economic geographers and regional and urban economists: 1. Advert ..."
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A book about the German advertising industry. What is it that makes the German advertising industry more inter-esting than, say, hair dressing in France or tax consultancy in Mexico? Here is why this book is potentially of interest to economic geographers and regional and urban economists: 1
RESEARCH PERSPECTIVES ON RACE AND EMPLOYMENT IN THE ADVERTISING INDUSTRY
"... www.bendickegan.com ..."
INFORMATION SYSTEMS AND CREATIVITY MANAGEMENT IN THE MEDIA AND ADVERTISING INDUSTRIES: A
"... Recent literature points to the increasing importance of creativity in organizational context and a positive relationship with organizational performance. While there is ample literature on the use of information systems (IS) to support the management of other drivers of organizational performance, ..."
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, the relationship between IS and creativity management in organizational context has received little attention. At the same time, it appears that creative processes, which are central in such industries as media and advertising, are difficult to order and manage. What is the nature then of the relationship between
Authors ’ final manuscript for publication Advertising industry and culture in post-WTO China.
"... Keane and Christina Spurgeon This paper looks at recent developments in the Chinese magazine industry to illustrate trends in advertiser-funded media associated with China’s accession to the World Trade Organisation (WTO). It argues that advertising services are an integral part of the WTO “wrecking ..."
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Keane and Christina Spurgeon This paper looks at recent developments in the Chinese magazine industry to illustrate trends in advertiser-funded media associated with China’s accession to the World Trade Organisation (WTO). It argues that advertising services are an integral part of the WTO
Any Complaints? A Review of the Framework of Self Regulation In the Australian Advertising Industry By
"... This is the author’s version of a work that was submitted/accepted for pub-lication in the following source: ..."
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This is the author’s version of a work that was submitted/accepted for pub-lication in the following source:
The Viral Concept: the Winning Ticket of the Romanian Online Advertising Industry
"... The connection between the steady development of the Internet in Romania in the last five years, as channel of transmitting the marketing message, and the viral concept, as method of transmitting the message, may become the winning ticket for the Romanian online advertising market. Thus, in the curr ..."
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The connection between the steady development of the Internet in Romania in the last five years, as channel of transmitting the marketing message, and the viral concept, as method of transmitting the message, may become the winning ticket for the Romanian online advertising market. Thus
ACCOUNT PLANNING IN THE MEXICAN ADVERTISING INDUSTRY: A SNAPSHOT OF A DISCIPLINE IN GROWTH By
"... This Open access is brought to you for free and open access by the Electronic Theses and Dissertations at Scholarly Repository. It has been accepted for inclusion in Open Access Dissertations by an authorized administrator of Scholarly Repository. For more information, please contact ..."
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This Open access is brought to you for free and open access by the Electronic Theses and Dissertations at Scholarly Repository. It has been accepted for inclusion in Open Access Dissertations by an authorized administrator of Scholarly Repository. For more information, please contact
2003 ‘Ordering creativity? Knowledge, creativity, and social interaction in the advertising industry’. Working Paper
"... Creativity and knowledge are closely linked. Recent research into the relations between them highlights social and organisational aspects. However, creativity seems difficult for ordering, and creative processes often involve people with different knowledge bases, requiring the integration of differ ..."
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of different types of knowledge. While the management of creativity in organisations is seen as a complex task, organisations do try to order creativity. The issue of how they do it is addressed in this paper by drawing on evidence from the advertising industry. Findings are presented from case studies of work
A Novel Hybrid Fuzzy Multi-Criteria Decision-Making Model for Supplier Selection Problem (A Case Study in Advertising industry)
"... Abstract Choosing the proper supplier has a critical role in designing of a supply chain. This problem is complex because each supplier may fulfill some of the manufacturer criteria and choosing the best supplier is a multi criteria problem. This paper proposes a novel hybrid approach to rank suppl ..."
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suppliers in advertising industry and considers two new criteria to evaluate the suppliers. The proposed approach combines Modified Digital Logic (MDL) and Technique for Order of Preference by Similarity to Ideal Solution (TOPSIS) using fuzzy theory. At the end, the results of the proposed approach
Results 11 - 20
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1,529
