Searching for authors named "Vasilis Aggelis" – sorted by Relevance.
3 documents found, showing 1 through 3.
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Customer Clustering using RFM analysis
- …Abstract: RFM (Recency, Frequency, Monetary) analysis is a method to identify high-response customers in marketing promotions, and to improve overall response rates, which is well known and is widely applied today. Less widely understood is the value of applying RFM scoring to a customer database an…
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PIRAEUS BANK
- …Abstract: The introduction of data mining methods in the banking area due to the nature and sensitivity of bank data can already be considered of great assistance to banks as to prediction, forecasting and decision support. Concerning decision making, it is very important a bank to have the knowledg…
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Association Rules and Predictive Models for e-Banking Services
- …Abstract. The introduction of data mining methods in the banking area although conducted in a slower way than in other fields, mainly due to the nature and sensitivity of bank data, can already be considered of great assistance to banks as to prediction, forecasting and decision making. One particul…
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