Searching for "One-to-One-Marketing." – sorted by Relevance.

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103 documents found, showing 1 through 10. Next 10 →

On Providing One-to-One Marketing with Customers ’ Privacy in Stationary Retail
by Jens Strüker, Rafael Accorsi, Günter Müller
… of privacy evidence. 6. Conclusion We tackle the question of enabling one-to-one-marketing in stationary…
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Keywords One-to-one marketing. Customization. Personalization. Marketing mix. Choice
by Neeraj Arora, Xavier Dreze, Anindya Ghose, James D. Hess, Raghuram Iyengar, Bing Jing, Yogesh Joshi, V. Kumar, Nicholas Lurie, Jacquelyn Thomas Z, N. Arora, X. Dreze, R. Iyengar, S. Sajeesh, Z. J. Zhang, A. Ghose, B. Jing, J. D. Hess, Y. Joshi — 2008
…Market Lett (2008) 19:305–321 DOI 10.1007/s11002-008-9056-z Putting one-to-one marketing to work…
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One-to-one Marketing and Customer Loyalty in Electronic Commerce - An Empirical Analysis
by Ingo Pippow, Herausgeber G. Müller, Günter Müller, B. Schinzel, G. Strube, Dietmar Eifert, Ingo Eifert, Dietmar Müller, Dietmar Müller, Abteilung Telematik — 2003
…iig Friedrichstr. 50, 79098 Freiburg i. Brsg. One-to-one Marketing and Customer Loyalty…
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The Shopping Gate - Enabling Role- and Preference-Specific e-Commerce Shopping Experiences
by Markus Stolze, Michael Ströbel — 2001
… management, one-to-one marketing, recommendation systems, and real-time click mining are common means…
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myVU: A Next Generation Recommender System Based on Observed Consumer Behavior and Interactive Evolutionary Algorithms
by Andreas Geyer-schulz, Michael Hahsler, Maximillian Jahn — 2000 — Schader (Eds.): Data Analysis – Scientific Modeling and Practical Applications, Studies in Classification, Data Analysis, and Knowledge Organization
…VU supports customer relationship management and 2 Geyer-Schulz et al. one-to-one marketing as described…
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The Process of Personalizing Web Content: Techniques, Workflow and Evaluation
by Charalampos Vassiliou Dimitris, Dimitris Stamoulis, Drakoulis Martakos — 2002 — Proceedings of International Conference Advances in Infrastructure for e-Business, e-Education, e-Science, and eMedicine on the Internet. SSGRR 2002 L'Aquila, January 21–27. ISBN
… of Internet as a multicast mechanism destined for standardized content has come to an end. One-to-one…
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A Multi-Agent Architecture for an Intelligent Website in Insurance
by Catholijn M. Jonker, Remco A. Lam, Jan Treur — 1999 — Cooperative Information Agents III, Proceedings of the Third International Workshop on Cooperative Information Agents, CIA'99. Lecture Notes in Artificial Intelligence
… with volunteerly offered information (one-to-one marketing), and the second half (back) with feedback on usefulness…
Cited by 7 (4 self) – Add To MetaCart

Improving the Usability of an E-Commerce Web Site through Personalization
by F. Abbattista, M. Degemmis, O. Licchelli, P. Lopes, G. Semeraro, F. Zambetta — 2002
… ‘one-to-one’ marketing paradigm is of great importance for business in order to be successful in today…
Cited by 3 (2 self) – Add To MetaCart

Matching Process Requirements with Information Technology to Assess the Efficiency of Web Information Systems
by Arno Scharl, Judith Gebauer, Christian Bauer — 2000
… communication across organizational boundaries, to implement one-to-one marketing strategies, or to manage…
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Next to the customer’s heart and wallet: Frameworks for exploring the emerging m-commerce arena
by Nikhilesh Dholakia, Morten Rask, Nikhilesh Dholakia, Morten Rask, Morten Rask, Nikhilesh Dholakia — Proc. AMA Winter Marketing Educator’s Conf
…-commerce on marketing and competition. First, there will be greater levels of customization or one-to-one marketing via…
Cited by 2 (0 self) – Add To MetaCart

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