Searching for "Mining Customer Value From Association Rules to Direct Marketing." – sorted by Relevance.

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2 documents found, showing 1 through 2.

Mining customer value: from association rules to direct marketing
by Ke Wang, Senqiang Zhou, Geoff Webb — 2005 — In Proceedings of the IEEE International Conference on Data Engineering
…, Inc. Manufactured in The Netherlands. Mining Customer Value: From Association Rules to Direct…
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Mining Customer Value: From Association Rules to Direct Marketing
by Ke Wang Simon — 2005 — In Proceedings of the IEEE International Conference on Data Engineering
…Mining Customer Value: From Association Rules to Direct Marketing ∗ Ke Wang Simon Fraser…
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