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Searching for "Impact and Action." – sorted by Relevance.

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  • Product Innovations, Advertising and Stock Returns  
  • by Shuba Srinivasan, Koen Pauwels, Jorge Silva-risso, Dominique M. Hanssens, Thank Marnik Dekimpe, Bill Francis, Canlin Li, Harald Van Heerde For — 2008
  • … and shareholders, marketing managers feel the need to measure and communicate the impact of their actions
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