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Assessing the Readiness of Firms for CRM: A Literature Review and Research Model
by Rosalie J. Ocker, Susan Mudam, Ph. D. Susan Mudambi, Ph. D — 2003 — and Research Model. 36th Hawaii International Conference on System Sciences (HICSS’03
…Abstract Assessing the Readiness of Firms for CRM: A Literature Review and Research Model Rosalie…
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