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DOI:10.1068/a3314 Ecologies of creativity: the Village, the Group, and the heterarchic organisation of the British advertising industry
, 2000
"... Abstract. In the 1980s, the hegemony of the large US advertising networks has been challenged by a new breed of London-based agencies who pioneered what is known in the trade as `second wave'. On the one hand, second wave implied the emancipation of Soho from an `outpost of Madison Avenue' ..."
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Abstract. In the 1980s, the hegemony of the large US advertising networks has been challenged by a new breed of London-based agencies who pioneered what is known in the trade as `second wave'. On the one hand, second wave implied the emancipation of Soho from an `outpost of Madison Avenue
of Technology. Accessed from Comparison of Media Selection in the U.S. and Indian Advertising Industries
, 2013
"... in Theses by an authorized administrator of RIT Scholar Works. For more information, please contact ritscholarworks@rit.edu. ..."
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in Theses by an authorized administrator of RIT Scholar Works. For more information, please contact ritscholarworks@rit.edu.
Madison Avenue versus The Feminine Mystique: How the advertising industry responded to the onset of the modern women's movement. Paper presented at the Popular Culture Association Conference
, 1997
"... Permission is hereby granted for copies of this document to be made for educational use as long as such copies are not sold for profit. ..."
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Cited by 2 (0 self)
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Permission is hereby granted for copies of this document to be made for educational use as long as such copies are not sold for profit.
The TV industry: advertising and programming
, 2001
"... The key to an understanding of the TV industry is the market for TV advertising. We present a model of this market that also encompasses the product markets and the viewer market. Because viewers dislike commercials, there is congestion in advertising, and TV channels offer complementary goods to ad ..."
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Cited by 2 (0 self)
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The key to an understanding of the TV industry is the market for TV advertising. We present a model of this market that also encompasses the product markets and the viewer market. Because viewers dislike commercials, there is congestion in advertising, and TV channels offer complementary goods
The Gruen Transfer: The paradoxical ritual of advertisers exposing advertising
"... Popular representations of the advertising industry are marked by both celebrations of its creativity and criticisms of its manipulative or ideological role in the consumer society. One longstanding aspect of this ambivalence is the creation and popularity of ‘confessional ’ accounts published by th ..."
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Popular representations of the advertising industry are marked by both celebrations of its creativity and criticisms of its manipulative or ideological role in the consumer society. One longstanding aspect of this ambivalence is the creation and popularity of ‘confessional ’ accounts published
OFFENCE TO THE ADVERTISING OF GENDER-RELATED PRODUCTS:
"... The recent opening up of the Chinese economy has seen a rapid growth in the advertising industry, which has also lead to the exposure of advertising for socially sensitive, or controversial, products to the Chinese community. Another Asian country, Malaysia, is an Islamic country that also has probl ..."
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The recent opening up of the Chinese economy has seen a rapid growth in the advertising industry, which has also lead to the exposure of advertising for socially sensitive, or controversial, products to the Chinese community. Another Asian country, Malaysia, is an Islamic country that also has
Researching Urban Space, Reflecting on Advertising: A Photo Essay
"... This photo essay places into dialogue practices of photographing urban space and the market research practices of the U.K. outdoor advertising industry. It explores photography as a method for accessing understandings of cities, and it examines ways of analyzing the interplay between photographic pr ..."
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This photo essay places into dialogue practices of photographing urban space and the market research practices of the U.K. outdoor advertising industry. It explores photography as a method for accessing understandings of cities, and it examines ways of analyzing the interplay between photographic
Advertising and concentration in the brewing industry Advertising and concentration in the brewing industry
"... Abstract The opening of the markets in East Asia and Eastern Europe in the 1990s changed the structure of the beer markets and in the following years a large wave of mergers and acquisitions took place. The paper tracks the development in industry concentrations from 2002 to 2012, discusses some of ..."
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Abstract The opening of the markets in East Asia and Eastern Europe in the 1990s changed the structure of the beer markets and in the following years a large wave of mergers and acquisitions took place. The paper tracks the development in industry concentrations from 2002 to 2012, discusses some
ADVERTISING EFFICIENCIES IN THE HOSPITALITY AND TOURISM INDUSTRY
"... koristeci log-lineami model, Cilj je izmjeriti sveukupni pov-rat u oglasavanje uz istovremeno povedanje novöane ustede i smanjenje tehnoloske ekonomije razmjera u oglasivanju, Intenzitet oglasavanja varira od niskih 2,5 % za kockamice i trkaée staze do 5 % za krsta-renja i preko 10 % za hotele, Rezu ..."
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, Rezultati pokazuju uspjesnost oglasavanja kao alata za maksimiziranje za-rade i vrijednost tvrtke u turizmu, KLJUCNE RIJECI: stupanj utjecaja oglasavanja (DAL), hotelska industrija, turizam, SUMMARY: Advertising provides growth in sales volume for the new products and services. The hospitality industry
Results 21 - 30
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1,529
